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Best Marketing Tools: I Am Who I Say I Am

Date Published: 08th October 2008
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Author: Manuel Washington RSS Views: N/A PRINT ASK ABOUT THIS ARTICLE
Popeye used to say "I am what I am." It is important for you to be perceived as an honest person.It is wrong being a fake.

It is very obvious there are people who are not who they say they are in the online business world. I am not sure who the person is that quoted this paragraph, but it has stuck with me ever since I read it. So let me just say it is "unknown". At least it is to me. Here it is:

"We trust those we believe to have our interests at heart, and we distrust those we believe to have their interests at heart. We distrust those who act like the former, while acting like the latter."

I am constantly on the alert for individuals that want to portray themselves as big time marketers making hundreds and thousands of dollars with just the click of the button and no work. People who are trying to make money online that are told to "fake it until you make it" in order to make sales. What I mean is they think they can present themselves as making lots of money by faking it until they have enough individuals on the internet believing them and hopping on their bandwagon.


Once they have the numbers following them, then it will turn into sales of their chosen product. Most people are honest in their marketing online. However, I think it is important to point out the not so professional group as well.

The trouble I fear is that too many companies and individuals are more interested in how they will profit from acting like they are focused on you the client; when really they could care less. Most people don't enjoy doing business with this kind of individual online or offline.

Well, regardless of which side of the fence you fall, in regard to this issue, the bottom line is this. You can't fool people who you are. So it is very important for you to not try to fake it until you make it, but to make it in a legitimate way.


In that regard, I can say as Popeye said, "I Yam What I Yam", and nothing more or less. I am a marketer of 12 years doing like so many others are doing and that is trying to make a living on the internet. I can honestly say I have spent thousands upon thousands of dollars learning what to do and not to do online. It is also very important to use the best marketing tools available.

In the final end if you operate your business online in the same way that Popeye The Sailor Man operated his life you can truthfully say," I Yam What I Yam", and you will have much more success, than if you try to do like some do and that is " Fake it , until you make."


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|Manuel Washington|Marketing Consultant|physical@veretekk.com|Manuels Best Marketing Tools|
Tags: thousands of dollars, marketing, lots of money, bottom line, paragraph, marketers, doing business, marketer, big time, bandwagon, regard, heart, business world, hundreds and thousands, professional group, making lots of money, honest person, side of the fence, popeye
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