Do you realize that you can learn valuable lessons from the mistakes you have made running your business? If you research the mistakes you've made you could actually turn your knowledge into marketing wealth.It would be nice to know that we are giving good customer service to our consumers. We cannot please everyone, but, can learn from our marketing mistakes.
We all make mistakes, but what matters is what we do when it happens. Mistakes allow us to learn and improve how we do business, improving our relationships with our customers and becoming more successful as we move forward. The needs of your client were not met by some aspect of your marketing or customer service, and now you have the opportunity to learn and grow professionally from it.
Marketing analysis has shown that as much as 19 out of 20 customers who are not happy with your service won't candidly protest to you. You may believe this is not a severe dilemma since these problems aren't ones you have to handle, but this is a major issue. The concern is two fold. Not only have you completely lost a potential client, but the bigger problem lies in the fact that they are very likely to tell others who inquire about your services all about their negative encounter.
It is usually a case in small Businesses that you will have around 25 people that are not satisfied with you in some form or other and also these people don't complain to you. it is almost same as loosing 25 times the number of customers who complain about the services provided by you. almost 90% of that people would have continued to buy from you if their complaint would have been solved in time.
One of the most important and easiest things a business can do is set up a customer feedback system. In order to do this you will need to setup a system that tracks customers, customer buying habits, and contact information. After the basic system is in place, it can actively ask for feedback from your customers about their shopping experiences with your business. Although the approach is straight forward and simple, it does require planning out the details and information for the foundation of the feedback system. Unfortunately, many businesses are their owners fail to utilize this valuable approach of customer feedback.
You can get a free copy of my latest ebook by clicking here:
The 7 Keys To Business Marketing Success. Eric Menzies writes about
Home And Small Business Marketing at http://www.BizRave.com
