At a recent Mixergy event in Los Angeles, SEO company spokespeople held a panel on effective optimization techniques. The following are some of the tips they came up with. I’m sure you will find valuable information that you can apply right now. Otherwise, I recommend finding yourself an affordable SEO firm that can provide a custom suite of optimization services for your website. Sure, there are a few key things that you can do yourself, but ultimately it's best to leave it up to the professionals who can get you results.
1. Focus primarily on industry-specific keywords that your customers are using to find your site. Check out this tool: SEOBook.com –> tools –> keyword search.
2. Read your company's customer service transactional emails or product inquiry emails to discover the language your potential customers are using.
3. Don't hesitate to ask your customers what keywords they would use when searching for your product or service. Ask them over the phone or in a survey.
4. Focus on optimizing for no more than 5 to 10 keywords.
5. Your title tags are the most important. Remember that you don't need to have the company name in each title tag, but you do need to include your keywords.
6. Limit each title tag to 65 characters and use a different one for each page.
7. Put your keywords in the URL.
8. Use - instead of _, since Google treats -'s as a space.
9. Maintain maximum control of your online presence by buying up domains related to your brand.
10. If possible, break your brand into two words and sign up at amazon.com using the first word of your brand as the first name and the second word as the last name. Then, post reviews on books that contain your keywords.
11. Make sure you name all of your images as keyword phrases (use - for space) and add an alt tag.
12. Don’t use a directory called images. Instead use a directory name that contains a keyword.
13. Minimize duplicate wording by using "no follow" and "no index" tags where duplicate content is necessary.
14. Pay attention to patents released by Google.
15. Optimize the load time of your website. Load time often factors into your search engine rankings.
16. Sub domains will dilute your "link juice," so favor sub directories over sub domains. Note: Link juice refers to the quality or weight that any website can pass on to other sites through links.
17. Meta keywords are not needed, but use the meta description for your elevator pitch.
18. Buy an established website, preferably pre-2001.
19. Use pay-per-click (PPC) early on to help supplement organic traffic. When your organic traffic is steady, sustaining, and greater than your PPC traffic, it's okay to ditch the PPC campaign.
20. Hire a Los Angeles SEO firm to implement all of these best practices, along with cutting-edge industry secrets that only the professionals know.
Written by Mel Bryson.
Los Angeles SEO firm, Blue SEO, is an
affordable SEO firm providing cutting edge optimization services. This
Los Angeles SEO company also serves clients worldwide. More at http://www.blueseo.com .
