Reality TV looks at dating once again with Channel 9 launching the new Farmer wants a wife series. Bringing new blood through to rural Australia is more important than you may consider.


The Farmer Wants A Wife programme has some of Australia's finest eligible farmers offering them the chance to meet the lady of their dreams. The show follows the story where Australian farmers explore new romances and try to find someone they can one day marry.


There has already been one wedding — Chris and Kim from show one got married just one year after they met on the hit series. Also, other couples from series two are still totally in love, and are also planning their future.


The first episode of a farmer wants a wife featured in the UK on 2001. The original idea most likely dates back to the TV show Bauer sucht Bäuerin, broadcasted in 1983 on Swiss TV. The theory is that a number of farmers are introduced to women from the city, from whom they select to be their spouse.


In Australia the idea is particularly relevant. With alot of rural farmers separated from potential singles by large distances. Online dating assists by bringing these farmers wanting a wife closer to each other by offering online chat rooms and programs such as Farmer Wants A Wife and really make their existence known. It is quite popular to court a single Australian farmer!


This programme, Farmer Wants A Wife includes a lady farmer for the first time.


Some dating sites exist to attract some rural farmers into online dating. Some like BlokesnSheilas provide an online community for all Australians looking for a friend, not just singles but for all those who embrace the rural way of life.


Other large dating sites provide rural groups and farmer profiles.


In the USA, where reality television draws in millions of interested viewers and the online dating scene is massive, Farmer Wants A Wife attracted a third of all 18-49 year old viewers.


Farmers though are on the decline in Australia. 68% of beef cattle farm workers are over 50 years of age as indicated by Bernard Salt of KPMG. He claims that there are around 26,700 beef cattle farm workers in Australia and 18,200 of this number are aged over 50. Approximately 7000 farmers (or 30%) are aged over 65.


So rural Australia does in fact need certain online dating and reality television programs for rural singles. Without farmers, costs increase, the corporates move in and inevitably increase prices. Something none of us need!

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