Calling all publishers, editors,
journalists and freelance writers. It's time to breathe more life into your
copy. Turn your articles into living pieces that spark measurable debate,
get closer to your readers and engage their mind and soul - we're talking
revolution.
As it was in the beginning
Publishers have for many years relied on letters to get feedback from
their readers and although email has opened up this method of communication
it is still time consuming and difficult to process with only a fraction
of the received correspondence ever being used.
Let's face it, as well as being an overhead for the publisher, to most
people it is an unrewarding medium in terms of effort required and response
received, just think of the number of letters that go unpublished and
unread.
As it is now
The Internet has brought new
channels of communication and has opened up opportunities that allow us
to challenge traditional methods. The Internet is now a mature technology,
no longer the preserve of the new fad brigade but a technology that has
been embraced by a global population, young and old alike and it allows
us now to re-evaluate the way things are done. Newspapers, trade journals,
magazines and ezines now have the opportunity to change the mental process.
When people read an article
they often would like to comment, and historically this has required them
to feel strongly enough to put pen to paper; or with the creation of the
Internet send an email. Sure emails are easier but it still takes time
to craft an email and time for the majority, is what they haven't got.
The letters page although interesting are at best a snapshot of comments;
a well crafted and well written letter on any given subject may hold the
view of the majority, or the minority, as it is a free text medium and
difficult to measure.
As it should be
Now consider the advantages
of linking articles to online surveys where as a publisher you will have
the ability to obtain valuable feedback from your readers and in a form
that can be easily measured. Just as important as you communicating with
your readers is giving your readers a way to communicate with you where
they know it will count.
Want a snapshot of opinion?
Did they like that article? Did your readers agree with what was said
or do they take the opposite view?
Now it's easy
In the past surveys would have
taken considerable effort to design and publish and altogether was a process
too long winded and therefore reserved for the niche and bigger topics.
However, using sites like http://www.SurveyGalaxy.com
surveys and questionnaires can be created and published via the internet
by anyone who has a pulse. Professional looking surveys and questionnaires
created in minutes that make the perfect compliment to articles that prompt
opinion and debate.
The advantage over letters
and e-mails are that all the feedback is managed and measured and sites
like Survey Galaxy will provide you with a real time poll that you can
either keep to yourself or share with your readers.
It's not even one or the other now
Link each article to an online
survey and not only extend the life of the article as people have a channel
to express their views, but involve your readers in the discussion where
they now know their opinion will be counted.
You think they would rather
send an email? - no problem - include the facility within the survey and
get the best of both worlds.
It's fast, low cost, and easy
to do; it will engage and empower the reader, provide excellent feedback
and having established a dialogue you then have the opportunity to link
to other related articles.
Try it now and register your opinion of this article here:-
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1065
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