In the quest to make a very distinctive business card people have done all sorts of things to vary up what their cards are like. People have added various images and creative phrases, not to mention a slew of other little changes to coloring, design, and even the very format of what the cards look like.

The problem I’ve come across in relation to this drive is the number of people who change their cards without really understanding what is needed to make a business card very effective.

The best color business cards are the ones that have only a limited amount of elements on them. When is say elements I mean things like the contact information, pictures, slogans, taglines, or other pictures that might alter the way the card looks.

To give an example, if you print business cards, it will have your company name and contact information on it, your company logo, a sentence describing your company’s driving desire: you have three different elements.

The company name, the logo, and the statement of purpose are those different elements. To make this card work I would imagine that the logo is going to be colorful to grab the eye. This way when a person first looks at your card they will see the color, look at that, and then from there see your company name and information. Once seeing that they will be able to read your statement of purpose, which explains what you do and what you’re trying to do.

They’ve walked away with a decent amount of information about your company from these three basic things.

But what a lot of people do with their color business cards is try to have multiple images on it. They’ll have their logo, but then they also have some other picture along with their company name and contact information, and then they’ll also have a statement of purpose, or even other details about their company.

What happens here is a sensory overload. People see so many colors they aren’t sure what they’re supposed to look at first. Your eye drags across the card trying to take in everything at once. Suddenly the card looks like a visual mess, like a room covered with junk, and the rest of the information loses its impact.

The more you put on your card the harder it is for any one element to do its job. You’re diluting the significance of each thing by cramming in too many of them. I’ve found that having three basic elements leads to the best color business cards. If you really want a little more than I would suggest putting a fourth element on the back of the card. This way you get the most from your business card printing, and you don’t have a cluttered card.

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