The online buying spree is on the peak. Consumers are ordering for their entire needs online but still some of their needs were supposed to be untouched by this online market. Buying grocery online is one these needs that may be still a amazing news for you after hearing that considerable number of consumers going online even for the grocery.
A recent study conducted by Gomez Inc, a leading online quality measurement agency, reveals several interesting facts about the online grocery buying trends of the consumers.
The study examines Internet grocery shopping trends of more than 8,000 Internet users and found several positive responses on their online grocery buying choices.
The outcome of the study tells that about 11 percent of Internet users surveyed fall into the category defined as Online Grocery Buyers, consumers who have purchased groceries online in the last three months. A further 11 percent are Deserters, defined as users who have purchased groceries online in the past, but have not done so in the last three months, and 78 percent are Offline Buyers, who have never purchased groceries online.
Some of motivational factors which induce the consumer for this buying are convenience-related, such as the ability to shop from home, have products delivered, or shop at any time during the day. The study also revealed that lower prices and wider product assortments are not the key motivating factors for Online Grocery Buyers.
Since consumers demand an integrated experience while buying grocery online the existing online retailers having this product line should have to be more conscious towards making better relations with their customers, that study further adds.
The study also highlights for the consumers behaviors on type of Products Purchased. The repetitive purchase nature of groceries appears to be one of the main drivers for online grocery buying. Sixty-eight percent of Online Grocery Buyers state that the types of groceries they buy online are ones that they regularly purchase.
Getting a discount offer that generally come in the form of coupons is also another alluring factor that attracts the consumers to shop grocery online. Cross-channel promotions represent a great opportunity for branded manufacturers to build stronger consumer relationships.
Whenever you shift to online service it simply intends to get a faster and easier option to perform your work. Right now online shopping is omitting hassles on buying several of your essential products then why not for your grocery. Such kind of trend will lead to several of online of players in this field and that makes a much convenient way for many of you who are not obsessed with getting hassle of traditional shopping.
