In order to get someone to work with you, you need to be able to offer them something in return. If they have something that you want, how can you get them to share? Equitability is the answer. Networking is a simple function of that equitability. What do you have that they want, and visa versa. If you can establish that, then you have the start of a good relationship.
The current era of internet marketing has taken that personal aspect out of the equation. It has resulted in mass confusion over which the big players online have taken great delight and profit. So many duped souls have forgotten that the internet really does level the playing field and they have become enslaved, working hard for a benefit that few will ever attain. What are we talking about? Working to promote the big guys and getting nothing in return.
If you want to market on the internet, you have to have something to market. Many so called internet marketers have nothing to market, so how could they actually be? Really, what most are doing is trying to make pennies from the products of real companies who have hired real internet marketers to dupe you and I into spreading their message and their cause on the promise of a rarely materializing income stream.
How is it that these real internet marketers have convinced so many of us to work for them for little or nothing in return? It is a combination of factors that have contributed to this strange phenomenon. First, most of us have nothing to promote, but these people convince us that their stuff is actually ours. Then we talk about our stuff, we get passionate about our stuff and we promote that stuff with a passion, pouring intense time and resources into that promotion. The only thing is, it isn’t really our stuff, and we’re getting paid pennies for dollars worth of effort.
Can this work? It has worked to make some people wealthy, but only in the beginning. If you could get ten people together and you all worked hard to make the value of my stuff grow from $100.00 to $1,000,000.00, I would share that with you 10 people. You have helped me to establish my stuff and I’m now going to go on and get really wealthy. After that deal with the initial 10 people though, why would I want to share the rest of my stuff with the rest of all of you? I don’t want too so I’m not going too. It doesn’t matter what the marketers tell you, I’m going to keep my stuff because it is not yours.
The point is that you don’t have to work for someone else. Get your own stuff and work for yourself. Get an internet address and if you want to be an internet marketer, promote yourself, find other companies that you can work with and promote them. Don’t just throw all your efforts into something that will yield you nothing in the end and yet provide huge gains for the really big guys that are laughing at you behind their hands.
Jeff Rogers is the President and Founder of
www.dragnetmarketing. He is an online networking strategist who believes that relationships are just as important online as they are face to face. In order to have good relationships one has to give something up to get something back. See Jeff's Blog at
viralvideopage.blogspot.com
