Online businesses are among the only businesses which can be started for the least amount of capital. It is precisely for this reason that the competition among online businesses can be higher than real-world businesses at times.

The problem with competition in the online world begs for the million-dollar question to be asked: How can you permanently create an online presence.

The answer is simple but the amount of work required can at times be daunting.

The simple answer to creating a permanent presence on the internet for your business is simply doing enough. Enough of what actually matters.

So here are some pointers to create a permanent presence on the internet.

1. Build back-links: Scan out your competition and check how many links your first 3 competitors have. Once you know this figure, use paid link submission services to increase your inbound link popularity and relevance.

2. Force people to visit your website frequently: Just like branding, you can actually create a permanent presence on the web if a critical mass of people visit your website everyday in a consistent manner. Get people to sign up for your newsletter. Provide them with major updates regarding their topics of interest, but put the major part of the information they want to know on the website and provide a link to that information in the newsletter you send out to them.

3. Use AdWords: Use a PPC engine such as Google Adwords to advertise online. Make sure your ads and your landing pages are similar to the keywords you target. This action will reduce your click-through cost and in the long-run will send more traffic to your website. Improve on your Adwords campaigns enough and you might actually get ranked in a high position for minimal cost, just because your relevancy to the data and advertisement is high.

4. Ask established individuals to give you their testimony: There is nothing like real people actually vouching for you on your website. Get as many people to try your service and write you a testimonial. This will eventually drive up your reputation and bring in new customers and sales.

5. Give it time: Developing a permanent presence demands time and attention. Give your website an hour every day and within a year, you will have established yourself as an expert in your field just because you have enough people vouching for you. Also, make sure the inbound links to your website increase, giving the impression that your business is legitimate.


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