There has been much written and otherwise espoused about the truly exciting phenomenon of socially viral online movements. The entire history of the internet is a viral one, even though you’ll seldom hear it openly defined that way. Those who understand the elements of viral stratagem stand to benefit most efficiently if they have the programming savvy to launch their own viral effort, along with the money (and the luck) to make it succeed. The strategists, the programmers and the funding investors are the risk takers, and normally they will be the benefit takers as well, leaving the rest of us to simply enjoy the novelty of the movement rather than any of the unfathomable material gains realized out of it.
Less efficiently, there is benefit for those who understand the strategic elements in that they can profit hugely through wise exercise of that knowledge. But there are few opportunities, these are all early on, and they can be gathered from only what we call the “Open Benefit” movements. Here are a few things to look for. If you find an effort that matches these requirements, drop everything, get in right away, and ride it up before you miss the ride entirely.
The first thing to look for is something that is being given away for free. This is easy to find, so there must be some caveats to this first identifier. There is. It needs to be something that you feel people will really pick up and use, but not only that. You should feel strongly that people will recommend it also to their friends. This is what drives a social viral movement. It is THE number one hard requirement in a true viral phenom.
Secondly, it needs to be easy to deploy and easy to manage. Easy however, does not necessarily mean simple. There should be some elements of true manageability to the viral element. If it is too simple, it will not be very useful. This is an absolute metric of factuality. The simpler it is, the less useful it becomes, but the more complex it is, the less USABLE it becomes. The viral element needs to strike a balance here in order to really catch fire socially.
The third thing is that the viral element of the movement must have cross social utility. In other words, individuals should be attracted to it, business should see the benefit for themselves, education, charity, government, who-ever looks at it should be able to see themselves benefiting from its use. The broader the user ship categorically, the greater the explosive potential.
The fourth factor is benefit ratio. There must be multi level benefit built into the strategy. The top level (the company launching the movement) needs to have a sufficient benefit horizon, and a realistic one. That will certify that your involvement benefit will not die when the sponsoring company fails. Secondly though, there has to be benefit that trickles down to you too, and to a few other levels under you.
We are not talking about MLM here. We are talking about being able to fire up a first generation of users and guarantee them some piece of the action in order to get their undivided enthusiasm. Then, once their interests are met, the first level needs to shut off in order to do two important things. First, it protects the interests of the first generation participant, but secondly, it increases the value of the second generation participant and lights new enthusiasm on that level. This process should continue strategically at least five or ten tiers deep, and you need to get in on the upper tiers. Be fast though. In a viral movement, the top positions disappear within months. It is really a true get rich quick happening.
The sixth thing is to help to push it out. Secure your interests, understand them, and settle down to help start the fire and fan the flames. That is the only reason you have been invited into the potential is so that you can work like a mad, insane, crazy person for a month or two in order to retire for the rest of your life in luxury.
With the above information you should be able to identify a viral effort that is young, that is open benefit, and that has true and realistic potential to rocket into the stratosphere. If you have trouble finding one, it would be insightful to contact the information source that gave you the deepest insight into the subject. That depth usually comes from inside information.
Jeff Rogers is the President and Founder of
www.dragnetmarketing. He is is an internet marketing strategist who focuses on the online viral phenomenon. He has created free Viral Video pages that amass ad real estate downline as more people and companies use them for presentational and networking purposes.
. See Jeff's Blog at
viralvideopage.blogspot.com
