So, Like, What Is Marketing?

According to Webster's, marketing is:

1. The act or process of selling or purchasing in a market.
2. The process or technique of promoting, selling and distributing a product or service.
3. An aggregate of functions involved in moving goods from producer to consumer.

As you know, marketing comes in many forms and formats: advertising, public relations, even blogging. When you use words to promote your company, product or service, you're marketing. And remember that your message – and how you put it together – is the key to your potential customers' opinions and actions.

In other words, marketing = selling. Without the right message and words, there is no sale!


Allison Nazarian is president and chief copywriter of Get It In Writing, a Florida-based company that helps businesses nationwide harness the power of words to sell, inform and publicize. Allison can be reached at 561.487.3917 or anazarian@getitinwriting.biz.

Copyright© Get It In Writing, Inc. May be reprinted without permission of Get It In Writing, Inc and Allison Nazarian if in full, unchanged format and with complete attribution to author.