Colour is an important element of a memorable logo. The colours you choose to include in your design send a message as much as the words you have printed. The logo is the unifying emblem for your business and will appear on a number of printed materials, so you want to make sure you send the right message.
Your colour choice should support your message, but it should also blend with the mission of your organization. For example, if you operate a business which caters children’s parties, your choice of colours should represent the happiness you create at your parties. In this example, you would probably prefer to use a variety of colours that convey a party atmosphere.
On the other hand, you might operate an organic health food store. In this case the colours used in your logo should convey a sense of nature and good health. The colours which would best convey the natural quality of your products would be natural tones such as field browns and grass greens. In this way you convey a down-to-earth image.
Abstract Recall
The old saying says that a picture is worth a thousand words. This is so true, but today’s savvy customers also like colour. The times black and white is usually seen as effective anymore is when it supports the actual theme of the business. For example, a clothing store that sells trendy fashions which are also timeless might use black and white as the primary colours.
The logo is critical to the business, because it is the picture which creates the lasting impression in the minds of people. Many times, customers will describe a business by its logo. The colour enhances the abstract recall which is why colour choice is so important.
You can think about like this. If you have a wedding planning business, and choose garish colours for your logo, the elegant image is lost. It doesn’t matter how carefully you choose your business name and message, the outlandish colours convey the wrong message.
Right Choices
Making the right colour choices is not always easy. It is advisable to consult with a professional printer who understands the importance colour can make in the design and printing of the logo. A professional printer has a wealth of experience in the printing field and is familiar with many different kinds of businesses. The printer even knows what your competition is using and can help you differentiate your logo by using colours that make the log stand out in the minds of customers and contacts.
The one thing you want to avoid is using too many colours in your logo. Sometimes people make the mistake of believing that the more colour used the better. This is simply not true. It is easy to use too many colours which creates a confusing image for viewers. Colours should be chosen to convey a direct message and also should be compatible with the logo design.
You can create a memorable logo which then becomes a marketing tool. One of the most important features of the logo is the colours. Choose the colours wisely and your logo will serve your business well for many years to come.
Colorcraft have a range of printing solutions to cater to your business objectives, whether it be high volume or small volume printing, stock management or print logistics. We have a brighter way of making it happen. For a free quote visit
Digital Printing Services.
