First of all, what is Google's Search Wiki? It's a brand new dynamic tool that has just been released that enables you to customise the search engine results for anyone term when you are signed in to your Google account.
This means that I can prioritise my search engine listings and put whatever site I want at the top of my list for any given search phrase. These results will then only show whilst I am logged into my Google Account. Once I log out the normal Google page results appear.
The facility for users to edit and customise their own search results will surely have en effect on search engine traffic and if your page is not the page that the user likes best then they are not going to rank it, they may delete it or just send it to the bottom of the listings.
I've always said that, no matter where you rank, your Meta Title and Description tags are the most important on your page as it is what the search users see's on the Google listings. I now believe that they are even more important as they could decide if the search user promotes or removes them from the customised search results.
Nobody knows for certain about what is going to happen with regards to SEO following the introduction of this new Google service. However, I am slightly concerned about the way it may or may not affect Search Engine Optimisation in a negative way. There may also be positives that come out of it though so it might not all be doom and gloom!
What will Search Wiki mean for new businesses who wan't to promote their products and services? How will the search user viewing their 'preferred' results be made aware of new, exciting web sites?
There are certainly a lot of questions that need answering right now. Right now I think that it's probably a bit of a novelty rather than a useful tool.
I certainly won't be using the feature, not in the short term anyway, but I will be keeping an eye on the progress of its development and integration and the way that it will shape SEO for the future.
eSoftware Solutions are a Web Design and
Search Engine Optimisation company in the U.K.Ian has worked on web and SEO projects for nearly 5 years now and has been successful in achieving top half page on results for UK companies.
