Every time a good looking, elderly woman who looks fantastic is in the room, people always figure that they have had some sort of procedure done. With the medical advances of this day and age, and the ever increasing knowledge of how to fight against the signs of aging, maybe we should give them the benefit of the doubt.
With what we have learned about the necessity of nutrition and SPF creams the appearance of aging can be reduced drastically and naturally. With proper hydration and the quiting of smoking, many women have realized that they do not have to endure the agony of wrinkles. Yet strangely, we have a tendency towards doubting a women’s ability to grow old beautifully. It is strange that as a country we do not feel the same about men.
Men, have long been thought to look more established as they grow old. The addition of gray hair and the initial signs of aging are said to make men more attractive. In fact, many women have been consumed by the fact as they age, their male companions grow seemingly more appealing to women, especially less mature ones. This double standard is one of the most perplexing of our time. Is it because men have an ability to adapt better to growing old? Or perhaps the difference rests in the fact that in general guys are not as focused on aging and as a result remain confident. Males may not be as attuned to the alterations their face is undergoing. It is established fact that many women have confidence slumps as wrinkles begin to form on their faces. But the fact still exists that wrinkles are developing and confidence only can not explain this phenomenon.
Whatever the explanation may be, recent years have shown a dramatic increase in both sexes gravitating towards non prescription anti aging products. With societal norms being what they are about men, marketers did not expect to see males leading the surge on the consumption of these products, but in fact they are. Stores have found that the use of cream to reduce wrinkles has become even more popular with men. In fact just a few years ago, many cosmeceutical companies did not even advertise towards men and today men account for over 53% of anti wrinkle purchases nation wide. Women too, have shown an increase in the consumption of anti wrinkle products. Some of this may be caused by the fact that there have been major medical breakthroughs in the reduction of wrinkles over the past 2.5 years. And perhaps it is an indication of the financial situation, women who used to participate in cosmetic surgery are now focusing their money on creams and serums, rather than shots and surgeries.
It appears that while the public may treat men and women seperate when it comes to aging, men and women both enjoy the desire to eliminate the signs of aging. And the use of anti wrinkle products is certainly a way to bride the gap, a way for men and women to age gracefully, together.
Jan is a skin care product reviewer and contributing author for wrinkle cream reviews sites.
