You might already know that the "Intro. session"
(AKA free session) is THE #1 way for you to get clients...
It's true because most, if not all, of your clients will
come to you from these sessions. And, if you don't have
enough coaching clients part of the reason is because
you aren't getting enough people having intro. sessions
with you. In fact...
How many clients you have is
mostly determined by 3 things:
1. how many free sessions you do each month.
2. how long your clients stick around.
3. how good you are at converting people from the intro.
sessions into hiring you for coaching.
If you improve any of these areas, your coaching business
will grow! If you improve all 3, you're business will soar!
Here are 5 things you can do to start getting a lot
more intro. sessions and a lot more clients.
1) Send out an offer for a free coaching session
to your newsletter list. Were most coaches
go wrong on this idea is that they put the offer
deep into their newsletter where only a few people
will see it. Send out a single newsletter/email
specifically about the free session you're offering!
2) Grow your newsletter list of subscribers. This
is where you'll stay in touch with your potential
clients and can make offer of a free session from
time to time. Where coaches go wrong here is by not
picking a target audience/niche. They end up writing
about general "stuff" that can help anyone, but does not
capture the hearts and minds of people the way have
one specific group will. The result, few people will
actually ever read your newsletters on a regular basis.
3. Build a case for why someone should spend their time
and energy having a free session with you. This is how
most coaches describe their free session offer (poorly):
"I offer a free exploratory coaching session. If you would
like to see if coaching is right for you, call XXXX or email YYY".
Just because something is "free" doesn't mean people
will want it. Like most everything else in life, the "free
session" needs to be "sold". Write up some compelling
reasons people should have a session with you and the
real tangible benefits people will leave the session with.
4. Tell people that you want to work with them. When you
come across people that you think would be great to
work with, let them know "I'd like to coach you". Most
of the time they'll be flattered. Compliment them by
telling them why you'd like to work with them. "You
have great energy and I'd love to watch you get into
full bloom" or "After hearing you speak, your passion
got me inspired and I'd like to help you make your
vision come true". Most people will be open to having
a free session with you to see if it makes sense for them.
5. Go for the "easy yes" before offering the intro. session.
Many coaches don't realize how important these intro.
sessions are. But, once they do, they start offering these
sessions to strangers they meet at networking events.
Now, this CAN be effective. But, you'll miss out on
connecting with MOST people and building a relationship
that could later lead to a free session and hiring you. Instead
offer a "Special Report", tele-class, or audio program on a topic
that is of extreme interest to the people you're networking with.
More people will say "yes, I want that" and you'll be able to
stay in touch with them sending your "articles/newsletters"
and later offering the free session.
BOTTOM LINE:
Get out there and get intro. session with people
and you'll start getting a lot more clients!
*******************************************
*Free Sessions That Sell: Client Enrollment System!*
Every "Sample Session" or "Free Session" you do is
a chance to get another coaching client. Are some
great potential clients slipping through your fingers
because your current "free session" process simply
doesn't lead enough people to hiring you? Now you can...
Discover how to:
* Turn your offer for a free session into an "Irresistible
Offer" that people are hungry to take you up on (so you
get more potential clients to have a free session with you).
* Find out what your potential clients want at the
deepest levels (so they are more likely to want to
hire you, and so you'll be able to coach them better).
* Create a "coaching plan" for your clients so that
your potential clients know what you'll be working
on during your work together (this will make them
better understand coaching AND what they'll get out
of working with you SO THAT they are more likely to hire you).
* Set up the coaching relationship right from the beginning
to keep your clients working with you for years (so that
your clients change their lives in BIG ways, become raving
fans who refer other potential clients to you, and this
also creates a more steady, consistent income for you).
* Uncover the secret dreams, desires, pains, and problems of
potential clients, so they can tell how your coaching will
make a difference in their lives that is worth paying for!
About The Author:
Christian E. Mickelsen has shown thousands of people how to make their business 'wildly successful', and create opportunity for growth and increased potential! His website is www.smallbizu.com.
