How To Capture Your Client's Best Attention During Holidays
By Abe Cherian
Copyright © 2008
There are more ways to gain trust and acceptance from your clients than just delivering what they paid for on time, or being there to help them when they need assistance.
In fact, doing small things that may seem trivial to you is not necessarily trivial to all of your clients.
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Connect With Your Clients During The Holidays
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The holiday season is the perfect time to show your existing clients that you appreciate their business, and acknowledge their contributions to your success.
Actually, there is no better excuse for business owners to connect with these clients. But can you really create a connection with people that you haven’t even met before?
The answer is yes.
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Create a Strategy To Gain The Trust of Your Clients
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As you may know, your existing clients are your best customers. Without a doubt, it is more cost-effective to sustain these clients than it is to acquire new ones. Remember, the key to incorporating any new strategy within your business is early preparation.
It is also important to note that connecting with the established consumer is only effective if done in a consistent manner. In this article, I will illustrate a few ideas that will help you create a lasting connection with your company’s existing clients.
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Create a Presence In Your Client's Mind
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I’m sure you’ll agree that keeping up with your clients is important to the future of your business. So, if you are willing to invest a little extra money to nourish that connection, a great way to show your gratitude is to send a gift basket.Some gift basket companies can even brand certain items, or even the packaging, with your company’s logo. Picture it—every time your clients reach for one of the gifts from your basket, they will always remember where it came from!
Here is a wonderful place to get personalized gift baskets:
http://www.gifttree.com/specialpgs/Personalization.html
Another popular gesture is to send your clients each a gift card or gift certificate. It doesn’t have to be for a fancy restaurant; it is more effective to send them a gift card that they can use frequently, like a gift card to a coffee shop, an office supply store, or even a prepaid calling card.All of these are suitable for use on a daily or weekly basis, which will ensure your company’s presence in your client’s mind.
You can get a wide variety of gift cards here:
http://www.gifts.com/
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Save Money With Holiday Cards
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Fortunately, the cost-conscious business owner who may not have the time or capital to devote to gifts has other avenues to explore that will help build a relationship with the clientele.
Send a holiday card, along with a promotional code or coupon denoting a free product or service that the client can redeem within a specified period of time. If you spend a bit of money, you can even purchase specialty cards with your company’s logo printed on them.Order blank “Thank You” cards instead of holiday cards, and you can use them all year round, and write your own message inside!
A great company to order personalized cards from is CardsDirect:
http://www.cardsdirect.com/
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Online Businesses Also Benefit Around The Holidays
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As you might imagine, these suggestions are compatible with online businesses too. However, the advantage of this is that instead of concerning yourself with a stamp or picking out an appropriate card, you can simply send a holiday-themed email to your consumer database.
In conclusion, the holidays can offer you an excellent opportunity to really connect with your existing clients.
Also keep in mind that you don’t have to wait until the holiday season to use this strategy. It could be a birthday (of the owner or client), wedding, birth of a new child—you can employ these methods at any time that works best for your company.
Make it a regular, strategic plan for your company to gain the trust of your clients. It will benefit your company’s image (and sales!), and it will pay off for a long time.
http://www.weeklytips.com/articles/How_To_Capture_Your_Clients_Best_Attention_During_Holidays.htm
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About The Author: Abe Cherian is the founder and CEO of AdClickMedia.com, an online advertising network and a subsidiary of Multiple Stream Media. Signup today and claim your $10 free advertising credit. http://www.adclickmedia.com
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