Very recently, Google within its Adsense advertising program,
introduced video ads to the world wide web. Companies,
businesses and advertisers now have the option of using
online video ads to sell their products and attract potential
clients.
In addition to text and image ads, advertisers can now
place video ads on participating websites throughout
the web. These video ads will be offered in three formats:
Medium Rectangle (300 X 250), Large Rectangle (336 X 280),
and Square (250 X 250). Those websites or webmasters
participating in the Adsense program will be paid in
two ways: contextually-targeted ads on a cost-per-click
basis or site-targeted ads on a cost-per-thousand-impression
basis.
The video ads will be displayed on the websites in a
static state, if the visitor clicks the ad the video
will play once within the allowed space - you can click
replay to repeat the ad. You can also click the displayed
URL or ad to go to the advertisers's website.
In short, Google has brought commercials to the web.
Google video ads may play a significant role in the whole
web marketing process. Giving visitors the option of hearing
the advertiser's sales pitch/messages without leaving the
host website. In our fast paced, hurried world this may
be a welcomed addition to any website. You can learn more
about Google video ads here: https://adwords.google.com
At first glance, this move by Google into video ads
may seem like only the next logical step in the online
advertising process, just another way to better serve
their patrons. However, in a broader context, these video
ads may prove to have much more significance for the world
wide web.
Video ads will no doubt prove to be another stepping stone
in the gradual evolution of the web into a Billion Channel
Universe. Helping to turn each website on the web into
an information channel - much more similar to a TV channel
than a webpage. And much more aligned with infomercials than
commercials.
Nothing stays the same, not even the web.
As downloading times decrease and video clips/streaming
becomes the rule rather than the exception, all websites
will be turned into information channels. Highly targeted
interactive channels providing or serving up the one thing
that matters most on the web - information.
When the introduction of RSS (Really Simple Syndication)
and the rapid proliferation of wireless services and devices
around the globe; one may even argue the rudimentary groundwork
or framework for a billion channel network already exists
and already broadcasting their messages or signals out to all
interested parties.
Depending on your point of view, this can conjure up
a frightening image... a billion infomercials blasting
their messages 24/7/365, bombarding us with sales pitches
like there's no tomorrow.
However, with Google video ads and with this hypothetical
billion channel scenario, there is one big distinction that
must not be ignored. One distinction that changes everything.
All these channels will have targeted visitors who have
voluntarily and of their own free-will searched out
these channels or websites for further information. They
WANT to view the information. They
MAKE the choice to
click the ads.
From a marketing perspective, this makes all the difference
in the world. A targeted prospect is in the right mindset
to hear your sales pitch. A targeted prospect is much more
likely to buy your product or service. A targeted prospect
will have a much more positive effect on your bottom line.
As with any form of marketing, it is the effective methods
or techniques that get readily adapted by competitive
businesses staying one step ahead of the mainstream. Whether
it is using audio or video ads on their websites, savvy
online marketers will explore and exploit any new medium
very quickly. Google's video ads may prove extremely
lucrative for those marketers.
Seeing The Big Picture
On a larger scale, video ads, infomercials or webfomercials
may also help in turning the web into a billion channel universe
where any subject imaginable or even unimaginable are offered up
for your viewing pleasure. Depending on your feelings this
may be: an obscene commercialization of the web, a marketer's
paradise, or a shopper's dream come true. Take your pick.
Regardless of these differing viewpoints - marketers, small
business owners, and ordinary webmasters should realize
that the introduction of video to their sites does offer
many marketing opportunities that can't be ignored.
It is one more powerful marketing tool they can use to
increase sales and raise conversion rates. Proceed without
video at your own risk.
Get ready for the Billion Channel Internet and could you
please pass the Google remote.
...
The author owns and runs numerous sites on the web, including
two sites on Internet Marketing. To learn how to place
video on your own website click this link for several
Free reports and videos:
Online Infomercials.
For all the latest marketing tools you need to run
your online business try:
Internet Marketing Tools.
Copyright © 2006 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
