Copyright (c) 2009 Mike Adams
Are your titles a bit dull? Do readers have a reason to read your articles? Are you getting the clicks from your article marketing campaign? Here are 4 practical tips for writing compelling articles that will catapult your article marketing campaign to success.
1. Tantalizing Titles: Intrigue Your Prospective Readers
Much of the success of your article marketing campaign depends on the titles of your articles. Boring title? Click! That potential reader is gone.
A highly effective way to get people to actually read your article is to create curiosity by intriguing them with the title. Ask a question: "What Is The One Secret Desire She'll Never Tell You?" Use teasers: "Learn The 5 Secrets Of Successful Article Marketing!" Combine this with the next principle for a 1-2 knockout punch of a title!
2. What's In It For Me? The Promise Of A Title
Always remember this acronym: WIIFM. It means, "What's In It For Me?" Whether surfers consciously realize it or not, that's what they ask themselves every time a web page loads. You only have a few seconds to grab their attention before they click away.
Your reader was looking for something when they found your article. The first thing a surfer sees is the title. Why should the reader read your story? A title is essentially a promise of benefits the contents will deliver to the reader. It might be something as simple as the hope for a little laughter or as concrete as a plan to lose 5 pounds in 14 days.
Write your article titles to promise your readers the benefits they were searching for if you want your article marketing campaign to be successful.
3. Fulfill Your Title's Promise
Your article must fulfill the title's promise to your readers or they will feel cheated and will not click through to your site. Make sure that the content of your article follows through on the promise of benefits in the title but...
4. Leave Your Readers Wanting More
Some people write articles primarily for the links to their web site. Incoming links are a critical part of search engine optimization (SEO). But in narrowing their focus to think of article marketing as a link-building process, they only get half the benefits of article marketing.
You need to grab your readers' attention with the title, hold their attention with your article, and get that click in the author's resource at the end.
Because one of your goals is to get clicks in addition to links, your article is only half successful if you do not get the click. But what reason does the reader have to click through if you just provided everything they were searching for? You have to satisfy your readers while still leaving them needing more... and then give them a way to get more by just clicking on your link!
So there you have it, 4 practical tips for writing compelling articles to catapult your article marketing campaign to success. Now it's time to publish your articles far and wide so more readers will find them and click through to your site!
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Owner of the ElectricText article directory, Mike Adams welcomes you to
submit your article today and catapult your article marketing campaign to success at:
http://www.electrictext.com/
