First there was the fax-on-demand...information received
instantly by using a fax machine. Then the Internet evolved
into the use of e-mail, producing email-on-demand with the
use of autoresponders.
An autoresponder is just what the name implies. It is an
auto response that is programmed to automatically deliver
a specific message upon receiving the request.
Autoresponders allow your business to be operational
around the clock 24 hours a day - 7days a week - 365 days
a year. A good example is the Customer Service link
provided on so many web sites.
Once you have sent your question or comment to the
Customer Service link, you receive an auto-reply
message acknowledging receipt of your message.
Autoresponder messages can by used in a variety of ways
delivering your strategic information instantly to your targeted
viewer /audience. Newsletters, sales information, free reports,
even ecourses, articles and tutorials are just a few of the ways
autoresponders can be used effectively.
Follow up is critical to keeping your name, service or
product in front of your prospects and clients. Autoresponders
allow you to deliver your follow up messages automatically,
specifically, and most importantly....timely, to your target
audience!
Most all of us are familiar with signing up to receive news
about impending sales or discounted items automatically
from retail stores. Our e-mail address is entered into their
mailing list and the requested information is automatically
sent right back using an autoresponder.
But are you aware you also can send pre-determined
messages with specific information related to your business,
to your prospects and /or clients at pre-set intervals?
For example, let's say a prospect, client or customer visited
your web site and responds to a link on your site to receive
more information on your services or products.
Immediately your first autoresponse message goes out
thanking them for expressing an interest and giving them
the basics on your services or products and any other
information in their initial request.
A couple of days later your 2nd message automatically
goes out. This is the perfect time to let them know about
who you are, your experience, and what you do....your
credentials and area of expertise.
A few days later (don't wait too long), your 3rd message
automatically goes out. This could be testimonials and
feedback from clients or customers stating the positive
experiences they have had as a result of doing business
with you. This will associate value with your services.
A couple of days later your 4th message goes out with
maybe a free offer, a free bonus, article, special report,
or specific tips related to your services or products. If
you have an online newsletter (ezine) this is an excellent
time to offer a link to your free subscribe area.
Your 5th message could be your final (pitch) response
message. Offer any additional products or services you
may have that would be of benefit (solve their problem) to
your client or customer. Usually by about the 4th or 5th
message you have a new client or customer.
The number of messages sent is entirely up to you based
on the information you are delivering. If you are offering a
tutorial or an e-course for example there could be message
for up to 6 weeks or longer. I recently subscribed to receive
89 messages (one a day for 89 days) on a specific subject.
A good impression to ending your response messages,
and one more time your name being is front of your audience,
is a short survey asking for feedback on your services or your
products. This is an excellent way to receive testimonies for
use on your web site or other marketing materials.
Using the above example, you can see how autoresponders
keep your name and your specific information in front of your
targeted prospects, clients, and customers making the critical
follow up as easy as (message) 1, 2, 3.
For those businesses interested in creating the autoresponder
messages yourselves, here are the addresses of a few of the
most widely used autoresponders:
www.getresponse.com,
www.sendfree.com,
www.aweber.com,
www.responders.com,
www.autoresponders.org,
www.freeautobot.com,
As you can see, having your business on auto pilot using
an autoresponder means your time can be better spent
marketing your business, creating new services or products
(increasing your revenue), or enjoying more quality time with
family and friends.
Autoresponders allow you to conduct this critical follow up
part of your business to your targeted audience continuously
and automatically with little upkeep on your part....allowing
you to say, yes, your business IS on Auto-Pilot!
~~~~~~~~~~~~
Livvie Matthews, Freelance Writer Services,
Brochures, Web Site Content, Newsletters,
Americanized Content and more. Visit
http://www.WriteBusiness.net or
livvie@writebusiness.net
