Mingling is an important business skill in your new computer consulting business. In fact two of the most important marketing activities you will do are networking and relationship marketing. Mingling is key to your success with both of these.
Even if you don't feel confident with social mingling, you need to do it. It is not an option. Some of your most important contacts will come from chance encounters at networking events. You don't want to miss out on these types of opportunities because you succumb to shyness or a lack of confidence.
Mingling is not always fun - sometimes you have to force yourself to do it. The good thing is, the more you do it the better you get. Attend as many events as you can, breakfast meetings, luncheons, dinner meetings, after hours events, and B2B expos. Other great places to mingle include seminars and workshops.
All of these events are great because you keep connecting with people you met in the past. While you mingle you keep reminding them that you are there and ready to help them when they are ready. This way you use mingling as an informal follow-up technique.
But just as important, don't just talk and mingle with the same people every time. It's easy to get into a slump. You have your friends and you have your clicks and everything, but you need to make sure you meet and mingle with new faces at every event you attend.
The Bottom Line on Mingling
Mingling is a great way to make contacts. It's also a bit unnerving. Tell yourself how important mingling is. This should give you the motivation you need to get out there and do it.
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