The linguistic trap that an e-book is an "electronic book" is both Limiting and incorrect let’s dispose of that notion right now. An e-book is actually a portable web site! And depending on the Creator software used, an e-book can maintain the "functional"
1) Characteristics of a web site as well. Where server side functionality is required, such as the Processing of CGI scripts, the user need only go on www.create-free-pdf.com. Presto!
With this more accurate definition in mind, let's take a closer Look at how e-book can be used as a solution to several marketing Problems.
1. as a Viral Marketing Tool
E-book can pass from one person to another without degradation and without cost each affiliate e-book can be individualized [Coded] so the integrity of source business generated can be clearly maintained In addition, each e-book can notify the appropriate affiliate. Every time a subscription or sale is procured through that Affiliate’s e-book, regardless of the number of copies floating around.
2. as a Teaser for Generating Desire
Many e-books are offered on a "try the first few chapters" basis. But what if you're not in the e-book-selling business? What if you’re offering a paid sex site, or a subscription, or a secret?
"Pay first" site
The e-book can serve as a teaser, an invitation, a game card, a Feedback device, a portal to similar sites, or a complete site Where the balance of the site (the remaining content) must be Paid-for to be unlocked this keeps out the under aged, for Example, where the content is audience sensitive the entire Work can be password-protected if necessary.
3. as a Brokering Device
Business on the Internet is highly competitive. Partnering and Alliance-building can be highly effective for small budget Businesses the problem, however, is leveling the fairness in Customer based targeting.
The e-book is uniquely suited to free-lance deal-makers by creating a platform, such as a catalog, where competitors can Offer their wares to the same shared customer base. And let's not Forget, advertising can be sold in e-book too, thus bridging the Gap for all levels of participation there are countless uses for e-book as a marketing tool. The few
2) Above is just a tiny sample to show completely different Situations with the e-book as a solution Plus or go on www.create-own-ebook.com, you'll notice that none of the above constitutes sitting Down and writing a book! Of course, if your name is Stephen King You can sit down and write a short story and sell over 500,000 Copies for $2.50 in less than a week another story altogether
The point is simple. If you're in the business of marketing on The web, the e-book can be your personal, customizable killer Marketing machine, without ever having to write one single book If gaining exposure is your problem, the e-book offers a Tremendous array of solutions you do not need to be a Professional writer to take advantage of the "functional" value Of e-book and it could certainly be worth your while to take a Closer look at this wonderful interactive application that you Can design for yourself "or" for your paying clients.
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