Here I'll cover a few points relating to the importance
and effective use of an Email Marketing List. I hope
you find something useful in them.
1) Why is a Mailing List so Important?
If you have been trying to establish an online business
for more than 1 hour, you'll have read somewhere that
'The Money is in THe List!'. Chances are that at first
you will have ignored that advice - 'Not for me, all I
need to do is sell some affiliate products and I'll be
a success'. Hopefully by now you've changed your mind!
A list is important because:
* It gives you long-term customers, not one-offs
* You save money because you don't need to keep on
advertising to your customer base
* It gives you certainty!
2) Is a Big List Important?
Well, yes and no. Yes, because obviously in the long
run a big list will generate more profit. No, because
if you treat your subscribers correctly and you manage
your list effectively, you can make excellent profits
from a list of just 2-3000 subscribers. Note the 2
words I just used - 'correctly' and 'effectively'.
3) What is The Number One Mistake Most Marketers Make?
Basically the number one mistake is that the great
majority of marketers get hypnotized by numbers! They
just concentrate on getting a bigger and bigger list,
BUT this is inevitably done at the expense of their
actual subscribers! In other words, they look on their
subscribers as mere numbers, NOT people. The most
effective thing you can do is to learn to develop good
relationships with your subscribers. Learn what pushes
their buttons (there ARE ways to find this information)
and then treat them in the way they like to be treated.
Learn to develop a good rapport long before you ever try
and sell them something. DO this and you will find that
your online profits grow in a way you could hardly dream
about!
4) What Should I do Next?
Here are a few steps for you to consider:
* Develop a series of introductory messages that you
will send to your new subscribers in order to
develop a relationship with them. Ideally these will
cover a period of at least 2 weeks. DO NOT try and
sell them anything, but DO try to give them some
genuinely useful information.
* Find some useful free gifts to give away. Don't go
overboard with this though.
* Locate some publications that deal with the topic
list development.
So there you have it. Following these few steps
will help ensure that you can quickly develop a highly
profitable list, and save a LOT of frustration.
Now that's a win-win situation!
Best of luck with your business
