Not black nor white, it’s grey

Some people prefer to use website seo services in promoting their sites. While techniques used by different website seo services company vary from white to black, there are also some who use grey hat tactics. According to a company offering website seo services, grey hat tactics fall in the grey area between legitimate tactics and search engine spam. Below are some common grey hat tactics:

Cloaking. Sometimes, cloaking is considered a legitimate tactic by both internet users and search engines. One valid reason for cloaking is if different information is offered to different visitors like content behind a “members only” area. To be sure of the validity of this tactic, it’s good to contact each search engine, present your reasons for cloaking, and let them approve its use.

Paid links. Buying links purely for advertising purposes is considered legitimate while the practice of purchasing links only for the increase in link-popularity is considered an abuse and efforts will be made to either discount the links or penalize the site.

Duplicate Content. The practice of making duplicate content is considered legitimate on resource sites. These are sites that consist primarily as an index of articles on a specific subject matter.

There are a lot of confusion about grey hat, especially in relation to white hat and black hat. Some people think that all SEO are either black hat or grey hat and that white hat is actually just good web mastering. While others still think that there’s no such thing as grey hats and that grey hats are just names they use if they are unsure whether it is a white hat or a black hat. Grey hats usually just walk the line between white hats and black hats. They take more risks than white hats but aren’t likely to get your site banned unlike with black hats.