Web coupons work with your online ordering system to let
customers take advantage of special offers. They can be
created almost instantly without cost and are available
immediately. They can be given expiration dates and access
codes which restrict certain coupons to customers who know their
code. They can be sent by email or posted on a website.
Here is an innovative way to take advantage of the flexibility
of web coupons: Create coupons that will contribute towards a
customer's favorite charity, rather than just offering a
discount or free item.
For example, you can create a 2 pizza deal web coupon that lets
the customer purchase two large double topping pizzas for the
same price you would normally charge, but will contribute 50
cents towards a local church. It is a simple matter to create
one or more such web coupons for each church, school, or other
charitable organization in your community and assign each
coupon its own special coupon code.
The local charities who participate in this promotion would
become involved in getting the word out by publicizing the
special coupon codes and your website, where they can be used,
to their members.
You can keep a running tally of the coupon orders for each
participating charity and send them a check for the correct
amount at the end of each month.
This is a win-win situation for all concerned. You benefit from
the promotional efforts that the charity provides and from the
goodwill of your local community. The charity gets a regular
contribution whose size depends on its own efforts in promoting
your offer and has a fun and innovative way for its supporters
to contribute.
With web coupons, you can control when they are available. They
can be included in an email, so if the charity has an email
list, the coupon code and your web address can be sent by email
to its membership or announced in its email or printed
newsletter.
The charity may also put a link from their own website to your
online order page, with the coupon code included. This lets
their members go directly to your online order page with the
coupon code pre-selected and available to use.
Supporting your local community churches, schools or other non
profit groups has long been a recognized strategy for
maintaining good relationships and good business. With
flexible, online coupons, you have a simple way to make this
work for both you and your community.
