There are many proven strategies to help market a new business or to help increase business from previous customers. The variety of direct mail ideas alone is nearly endless. Creating a new marketing campaign that is unique and will attract customers can be a difficult venture, but one affordable method is to use a wallet mailer.
While a Wallet-Mailer appears similar to normal wallets, it can be used to distribute advertisements, sale offers, and coupons for your firm. They can be sent through the mail or handed out, depending on your distribution needs. If they include only a few items, they can often be mailed for as little as the cost of a first class stamp, making them very cost effective. Wallet mailers take their name from their shape, which mirrors a pocket wallet. Your company logo, contact information and message will appear on the inside flap. The interior of the wallet is usually filled with coupons, printed advertising material, or even coupons designed to look like fake money. The wallets can be fastened with clear stickers, which will prevent them from opening during shipping without detracting from your advertising design.
This mailer stands out from other direct mail ideas. If you spice it up by using red ink, the response rate is twice as much as normal mailers. The possible choices are to purchase only the wallets, print your own inserts, or have the company assemble the entire product.
The wallet mailers and coupon sheets can be purchased separately in any quantity. Design and print wallet mailers using the envelope setting on a standard laser printer. Print coupons you design using a standard printer and pre-perforated sheets.
Advertising campaigns are an essential part of a new business' success or failure. Good marketing can establish a company as profitable, especially in regards to smaller businesses who can't afford to make mistakes. When a standard mail campaign may be unsuccessful, try wallet mailers to catch potential customers' attention.
Existing businesses can benefit from wallet mailers as well. By mailing current and previous customers promotional material, you can increase your return customer rate. You can also attach wallet mailers to your products, so that people who purchase goods from you will receive coupons along with their order. This simple and inexpensive act can prompt return customers to your company.
One of the best direct mail ideas is the wallet mailer. New and established companies can prospect for additional customers by utilizing advertising and mailing campaigns. The wallet mailer will be unique enough that the average consumer that receives it will take notice. This will create a successful promotional campaign, and provide additional sales opportunities.
To get a sample of the wallet mailer
direct marketing envelope visit wallet-mailer.com.
Daiv Russell is a marketing consultant with Envision Engineering. Come see some more
Marketing Ideas and
Marketing Tips
