When it comes to search engine optimization, there are good and bad techniques. While using the good techniques can give your site a high ranking with the search engines, using bad techniques can cause your site to get blacklisted. If you are optimizing your own site, or you are highering a company to do it for you, it is important to make sure you don't do anything which can cause your site to be blacklisted.

Any SEO company which uses doorway pages, hidden text, link farms, or automated submissions should be avoided at all costs. While many of these techniques may give your site high rankings temporarily, eventually the search engines will discover what you are doing, and they will permanently remove your site from their listings. The last thing you want to do is pay an SEO companies hundreds to thousands of dollars to optimize your site, only to have it banned because they used bad seo techniques.

Before you use a SEO company, make sure they don't use any bad seo techniques. You can't assume that they will tell you whether or not they will use these techniques. It is better to be safe than sorry. Always make sure you know what techniques they will use beforehand. There are a number of things you can look for on a site to determine if it is using bad seo techniques. As a rule of thumb, if you are optimizing your site in a way which does not benefit your visitors, it is likely you're using bad seo.

When webmasters use doorway pages, they stuff a large number of keywords and links onto the page. Doorway pages are usually connected to cloaking, and the visitors will never see these pages. Link farms are easy to detect. They tend to be a page full of links with no content. If you've ever been to a website which has nothing but links, this is an example of a link farm. Hidden text involves making the text on your page the same color as the background, so visitors can't see it. Automated submissions allow companies to spam search engines or other services with thousands of submissions. Using any of these techniques will get your site banned.

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