Again, Apple iPhone won J.D. power award for customer satisfaction among consumers like last year. After the survey of customer satisfaction study, J.D. power and Associates released the result. In that result, iPhone has highest rank among smartphone this year also. For the judging the customer satisfaction, there was five factors - ease of operation, operating system, features, physical design, and battery function to judge.
In the judgment, Apple scored well in every thing but battery life was not well however, the iPhone got the award. There was a scale of customer satisfaction which was defined in a number of 1000. In overall 1000 scores iPhone received a greater score of 791 among all the smarphone. It was the highest score for iPhone to win the J.D. Power award this year also.
In the judgment of customer satisfactions, there were other manufactures also – LG, Samsung, HTC, Motorola, Palm, RIM Blackberry etc. In this series, LG got 772 points and Samsung 759. Satisfactory scale for overall smartphone was 751 points.
Last year, in the award of J.D. power, there were 1,400 products to survey for customer satisfaction. The award was conducted in August and September to analysis the consumer review. In this award, for same things - ease of operation, operating system, physical design, handset features, and battery aspects iPhone was on highest position to get the award.
Last year, iPhone got 778 points in 1000. In this series Samsung was beaten by Apple iPhone. This year also iPhone got perfect rankings in four categories out of five except battery aspects. In the battery aspects, RIM got golden circles among all products.
We can assume the satisfaction of iPhone by it sales. In the first three months of 2009, sales of
iPhone have broken all the record. It is 3.8 million sales which is 123% growth.
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