Tata Nano has become a household name in Car industry, for both, the economy it provides and its comfort level. Commonly called as “The People's Car”, the Tata Nano was launched in Mumbai on March 23, 2009, after crossing all the hurdles that were in its way. Its launch was like a dream come true for Mr. Ratan Tata (Chairman of Tata Group) and all those car lovers across the country who were really longing to have their own car. Tata Nano is sleek and classy in look. Besides of its 624 cc, 2 cylinder, MPFI high performance engine and tubeless tyres, this magical car is comprised of many other fabulous features. Above all, Nano is the cheapest car of the world. As Mr. Tata had also said, addressing the press at the launch of Nano, “We have made a promise and we have kept that promise”, reminding people of his promise to made the cheapest car.
Nano will be soon available in the market in multiple colors including racing red, summer blue, champagne gold, lunar silver, ivory white & sunshine yellow. Booking will start from April 9 and will extend till April 25. The people's car will be out for sale from July 2009. The price of the cheapest car will range from Rs. 1,23,000 to Rs. 1,80,000; inclusive of all taxes. However, the given price range may vary for different states, according to the company policy.
At present, Tata Nano is available in three different models or variants. The same are as under:
Tata NANO (standard)
Tata NANO CX
Tata NANO LX
The features of the above given variants are divided into four main categories viz.
Comfort & Convenience
Interior
Exterior
Safety & Security
As far as the speculations about effect of downturn on the sale of Nano is concerned,I don't think cars like the Nano could be affected by it. Well not to such a great extent especially when the groundswell of public opinion and emotion are all in favour of the small wonder and its car maker. And yes also the price point of a hundred thousand rupees. It is not about a lakh of rupees but rather the lack of ideas from other rivals which is so telling in the case of the Nano.Toyota has its new iQ small car which is stated to be the world's small four-seater but in terms of space utilization and comfort the Nano effortlessly sees the high tech Japanese off. It is not about being a rival to the iQ but by being itself that the Nano will make its mark and impact.Basic mobility for the masses is the concept espoused by all the great cars in history - the Ford Model T, the Austin Seven, the Fiat Topolino, the Volkswagen Beetle, the Citroen 2CV and the Austin Mini to name a few and it is in this genre and class that the Nano will reside in rather than be a rival to the iq or the Smart.
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