A ‘sticky’ Web design refers to any Web site design that is capable of keeping the viewers on the site longer, or getting them to the Web site many times again in the future. In Web site marketing, retaining the viewers is more important than generating ‘hits.’ The success of the Web site is measured by the conversion rates, not by the hit rates. A Web site with a poor design will result in poor usability and zero conversion. On the other hand, a content rich Web site, with a lot of interesting features, is likely to generate more business.
How do you create a sticky Web design? Well, there are several ways to get a sticky Web site design. The most effective way is to create powerful content. Most users are attracted to the Web sites that have dynamic and interactive contents. The best example to show the power of contents is the news Web sites. A typical news site generates millions of traffic to it on a daily basis.
However, not all Web sites are able to incorporate news items. Most of the Web sites are commercial, and they are focused on selling a product or service. In such cases, they can create dynamicity by adding interactive contents such as blogs, forums or chat rooms. Blogs and forums are the best ways to reach the message to target customers. Since many users share this common platform at a time, it can be constructively used to promote the Web site and the company. Chat rooms are the perfect way to create a touching communication with the users. This is found to be the preferred way of communication for all users because it is cost effective, at the same time, live and interactive.
The structure of the Web site too plays a role in creating a sticky Web site. An ideal Web site design should, therefore, focus on the usability aspects. The Web site should be visually appealing to the users. Also, it should be easily accessible, which means that the Web site should have limited amount of graphics and multimedia contents. The pages in the Web site, especially the home page, should be easily navigable. In such a
Website Design India, the users will find it easy to move from one type of information to the other in a sequence, avoiding unnecessary surfing.
What matters is ‘how much’ a user interacts with a Web site, not ‘how many’ users come and go.
