Starting a new business requires creativity. You need to think of innovative ways to entice people to give you a shot when you are starting a new business.
Often times early paying clients come from friends of the family and other family members. When you're starting a new business it is best if you can avoid this type of business. It's very difficult to do business when you don't have an arm's length. When things go bad or expectations get out of control, dealing with friends and family is very difficult.
Here are some ideas for getting clients when starting a new business:
One thing that works very well to drum up clients when starting a new business is to put together a "who knows that you are starting a new business" list. With this type of list you track all the business contacts you make before, during, and after staring a new business.
Very important to include on your "who knows that you are starting a new business" list are the people who OUGHT to know. You fill this part in by asking each contact you speak with if they can refer you to someone. When starting a new business, referrals are key so ask your contact if they will let you know when they hear people complaining about their computers.
Once you talk with a contact you need to have a way to keep your name in their mind. As someone starting a new business, a tech support sticker is an excellent way to do this. Ask each contact person to put this sticker on his or her computer and give each contact person 3 extra stickers to pass onto their friends and colleagues.
The must-have item when starting a new business is business cards. Hand these out whenever it is appropriate. You are looking for ways to keep your name in the forefront of people's minds. Business cards are a convenient way to help do that.
Bottom Line on Starting A New Business
Getting new clients won't be easy. Relying on your current contacts to bring in referrals is one of the best strategies when starting a new business. Train your contacts to listen for people who are whining and complaining about their computers. Have them let these people know that you starting a new business. You never know where each referral might lead.
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