In order for a logo to be embroidered, it must first be put into the proper format in a process called
digitizing. Embroidery companies charge a one-time fee for this service as it will provide a digital format for a logo for all embroidery tasks performed in the future.
What and How? To digitize, as it refers to embroidery is defined as "taking an image and using an embroidery programs to turn it into an embroidery design a computerized machine can read and sew". Before computers, embroidery was performed by punching the design into paper tape and using a mechanical embroidery machine. It was a very inefficient method for embroidering. Now there are several software programs that digitize logos for embroidery.
Why so costly? Most cost efficient and stitch efficient. These software programs are quite expensive because they provide a lot of functionality, allowing the embroiderer to also edit the design and colors. Often times, logo designs are not embroidery machine ready. The colors may need to be changed, or the design optimized in order to have a good looking result. Embroiderers must have years of experience with these programs to produce a good looking product. There are several inexpensive programs that offer "scan and stitch" methods, but the result is very poor. Digitizing is typically a one time fee paid to embroiderers, and though the cost is high, the company is usually not making money off the service.
Your Digitized Logo. Be prepared to let the embroidery companies do their job when turning in a logo for digitizing. Often times, barley changing colors and design elements can enhance the look of the logo, especially for the purposes of embroidery. There are several design elements that may look good on paper, but simply don't work in embroidery. Avoid things like thin elements and color blending in your logo for the best appearance.
That is what happens when your logo becomes digitized. The embroidery company should always be on your side to produce the best looking logo at the most efficient price. By using years of
digitizing experience, embroiderers can turn your logo into an embroidery ready piece of art that can be used for all items to come.
Angela Oliver is a contributing author for
Embroidery Authority.com, offering competitive pricing for all custom embroidered logos, apparel, and accessories. Visit
www.embroideryauthority.com for more information about embroidery and
logo digitizing.
