That's how I feel when faced with a long night ahead of manual ppc keyword research. You would think I have a newborn in the house what with my bloodshot eyes and crankiness.
My days would consist of searching keywords & keyword combinations, testing them, tweaking them, re-testing, re-tweaking, re-testing and then back to searching again. It seriously felt like I was a scientist in a lab, mixing chemicals while trying to find the vaccine to save the world from a major disease. The trial and error approach is not a winning approach if you value your time and money. It is more akin to blindfolded target shooting.
Now I am considered somewhat old fashioned, as I shun the use of software tools if I feel I can do it better myself. For example, I like to research new niches without the use of software tools. I find the tools do not really give you the full picture of what people are really looking for.
However, when it comes to PPC keyword research, I feel differently. PPC keyword researching is a task where I strongly advocate the use of PPC keyword research software.
There are 3 important reasons why it pays to use a good software tool when doing ppc keyword research.
1. With PPC research tools you are able to spy on competitors secret winning keywords and their most successful ads, so you will know whether the keywords you are using are the ones that make money even before you begin your campaign.
2. Using a PPC research tool enables you to see your competitors ad text strategies, landing pages and keywords they're promoting in combination with the products that are making them a profit.
3. You will know before you even start your campaign whether it's worth your time and money to promote a particular affiliate product using PPC.
It is as simple as this: The primary goal in PPC advertising is to attain a high clickthrough rate. The way to do that is to have the winning keywords and winning keyword combinations. To use PPC research tools tools is like being handed money-making keywords and combinations on a silver platter.
Doing the same job manually would take countless more time and even more money to get lower quality results than what I would get using a good PPC research tool.
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Elliot Adams reviews and recommends the best new software tools and strategies for affiliate marketers. He is an internet marketer and PPC campaign strategy expert who will help you succeed in your online business. Check out his latest
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