KPMG News: Auditing is Hot, Cellphone Marketing, Investing in Poland

Since the corporate scandals that ravaged the US landscape, and the passage of the Sarbanes-Oxley Act, auditing has become the hottest topic on the debate and education plates for many of the Big4 firms. KPMG held their first annual Audit Committee Issues Conference in Naples, Florida in 2005. Since that point in time, the issue has not lost its place of importance in the accounting industry, nor has it receded from the minds of corporate management. This year, the relationship of auditing and risk management is at the forefront of the discussions. For more information about the planned ACI's Spring Audit Committee Roundtable series, link to KPMG's homepage at www.us.kpmg.com.

One of the hottest topics KPMG has reported on is the issue of meeting the needs of the mobile customer in a market that has experienced rapid change. The cell phone service companies have made tremendous strides in providing various multimedia services to their customers. Maybe it's time to rethink the focus of their marketing campaigns. With the introduction of multimedia services to mobile phone and handheld devices, the cell phone companies might want to begin to survey the advertising and sponsorship opportunities that are now available. For more information, you can link to www.us.kpmg.com.

Most of us never give that much thought to Poland; in any topic of discussion. But what about investing opportunities? Now that much of the economic market is conducted in a global environment, and KPMG also maintains a presence in Poland - they took a look at the investment environment. Although China is most often cited as the most rapidly growing global investment environment, the growth rate for Eastern Europe (Poland and other European countries) was twice the growth rate of China And Poland leads the way. Another interesting fact, most investors feel comfortable and are satisfied with their investment in Poland and these investors also intend to increase their Polish investment in the coming years. Will we see these same results in China? For further information, you can link to www.kpmg.pl.