If you're thinking about requesting an article service to develop search engine optimized web articles for publication to article directories, have you thought about other ways in which you might promote your website? Publishing well produced articles to article directories will definitely help increase your search engine position, but keyphrase optimized articles can do a great deal more if you pause to look into some of the alternative opportunities open to you.
One of the first opportunities you should think about is publishing press releases. Many article writing services are able to develop optimized press releases for submission to press release websites, and in many instances the costs are very similar. A significant number of press release sites syndicate their news items, so that your content will easily become widespread very quickly across a high number of news syndication sites and web based news websites. This means that publishing your press release to a large number of sites isn't something you need to worry about doing yourself. Choose no more than six PR sites, and leave them continue the work for you.
In a lot of ways press releases can provide a significant number of advantages when compared to SEO articles or optimized web content, because they are frequently syndicated much more quickly and widely, and permit you to insert a larger number of links. It's not unusual to find out that you can incorporate at least four hyperlinks sending readers to a variety of pages within your website. Of course, it will be necessary to ensure that your release is written in such a way that the insertion of links makes sense, and motivates readers to click in order to find out more.
An article service that writes well written press releases will be able to develop it in the most appropriate way. Writing a press release is not the same as developing an article - the linguistics, tone and purpose are all quite different. To begin with, the press release has to have a specific objective or purpose. Whilst a good article or website page can focus on a subject area in an educational way, a press release is closer to being a sales page, promoting the online business, its services or its products, and including enough information to gain the interest of readers, but withholding on certain points to tempt them into clicking to discover more.
One other significant point to be aware of is that a good press release must have a point. No organisation publishes a press release unless they have something newsworthy to report. If you're aiming to sell an item or publicise a service, there is no point only talking about how effective the web business is as well as how super the goods are - that's not news, it's just an advert and is unlikely to have very much impact. But, if you can associate the advantages of your products to a recent news feature then this might be newsworthy. So, if your items are very much more economical, then this may tie in with recent economic issues; if your business is carbon neutral or simply very environmentally aware, then it could be possible to tie in this to current environmental issues.
By making certain a successful press release has a point, is written in an exciting but believable way, and includes related links, then as long as it is sent to the most effective PR sites, you will almost certainly find that it has a great degree of impact. On the other hand, news articles have a short shelf life, and so publishing a press release at periodic intervals will help. Find a professional article service that knows how to write a professional press release and you will notice your sales figures reflect your site's heightened web presence.
Justin Arnold is a full-time freelance writer and SEO expert who has written many thousands of articles for a large number of companies and organizations around the world. For information on his article writing and SEO services please visit
www.themightierpen.co.uk/article_services.html or for more information on other writing services available visit
www.themightierpen.co.uk .
