How to Maximize Your (Business) Income
Joe Leech, Pittsburgh, Pa.
That's what we all want to do, and the subject would take books
to cover.. not just a short article. We'll cut out half of the
topic as we recognize income is the net of "leftover" after
revenue less expenses.
Reducing expenses is one major subject... but we'll leave this
for another time, and concentrate on income.
Let's look at this from an analytical and mathematical point. We
can start by considering variables in the income side of the
business.
We have: time and revenue per sale. Is there anything else?
Yes.. we have to REACH our prospect, and this comes back to time.
Let me ask you this: Without consideration of the revenue from a
sale, does it take more or less time to reach a prospect for a
high revenue product/service than it does to reach a prospect
for a low revenue product or service?
The answer is probably not. Well.... maybe... a little. If we
are selling a low revenue product, we may have a larger prospect
pool for a lower revenue product/service than a higher revenue
product/service... but this is not an exceptional amount of
difference if we don't go "bonkers" with the high end.
The bottom line is that we are essentially going to spend the
same amount of time doing the very BASIC step. This is
contacting a prospect.
If this is true, then doesn't it become basically a matter of
maximizing revenue per contact? YES!
Let's say our goal is to earn $10,000 per month. It's a high
figure for many of our readers, but not that much for others.
But for now consider it only a nice round number that's easy to
work with.
How can we earn it? We could have 1000 sales that we earn $10
per sale on, or 1000 affiliates or downline members that pay us
on average that takes us a long time to recruit, motivate,
train, etc.
On the other hand, we could have just 10 customers earning us
$1000 each, or 100 that earn us $100.
Are you beginning to see the trend?
Let me ask you this: If you are a business person, and
particularly a part time entrepreneur, would it be easier to
find, contact, and "sell" 10,000, 100, or 10 customers?
The answer is obvious.
But you might say, "Joe, that's great theory, but where and how
do we find products/services that earn us $1000 per sale, much
less find these that have a mass appeal I can contact outside of
my area or warm market?"
For many people, that is, or has been the great challenge. But
with a little searching (and our resource block will give you
one answer), it's not an impossible question to answer.
The fact is that there are several business or business
opportunities "out there" and now in the age of the Internet,
intelligent searching will reveal these golden nuggets.
Our objective in this article is to point out these basic facts:
It takes very little additional effort, if any, to sell a high
revenue product/service than it does a low revenue item. The
basic principles of the sale are the same for each: Find a need
and fill it. We could modify this to "find a want" and fill it,
because many of the higher revenue items are really "wants" and
not needs. We learn the prospects hot spots, learn their
objections and answer them, and close the deal. Salesmanship is
salesmanship. With the right prospect, virtually any product or
service will sell itself when presented properly.
We all have one fixed asset: This is TIME. If time is the
limiting commodity, then we need to use it and care for it
carefully. This means maximizing revenue per sale, and when we
do this, we'll truly maximize our income.
About The Author:
Additional information on the subject with a resource for putting this into action can be found at http://www.wideworldinfo.com/abundant/opty.html.
