PricewaterhouseCoopers recently made a survey on the emerging Canadian software companies by accumulating perspective from the leading CEOs. A total of 150 CEOs participated in this survey and based on their viewpoints, PricewaterhouseCoopers have made a thorough study of the challenges and successes faced by Canadian CEOs of emerging software companies. PricewaterhouseCoopers have expanded the survey to include the viewpoints and thoughts of the emerging company CEOs in San Jose and Boston high-tech markets. The report also provides a marked contrast and comparison between the sentiments shared by the Canadian and the US CEOs.
In the survey conducted by PWC, the CEOs of the private companies of Canada and US were asked questions on ways of acquiring capital to construct business, how to make a money-making and well-organized managerial structure, the motivating features required for maintaining the efficient employees and the confrontations faced by them. Apart from these basic questions, 20 more CEOs were interviewed from the "early-stage" companies. Among the various companies, a majority of them were formed from 1996 - 2001, the time of the "technology boom". All the companies that were surveyed had approximately 95 employees. According to the survey, PWC discovered the R&D staff to be the chief asset to a software company.
The survey conducted by PWC on the viewpoints of the CEOs revealed that for 75% of them, staff retention was not a problem. The access to funding appeared to be no obstacle for the software companies. Among the challenges faced by the CEOs, the most prominent among them was increasing the revenue with quality customers. The way out of this challenge has been formulated by investing greater amount of money in the company's marketing and sales departments. Another challenge sited by the CEOs is the brand awareness challenge. A major concern lurking at the back of the minds of the CEOs is their inability to receive upgraded versions of software.
The survey conducted by PricewaterhouseCoopers indicated the M&A as the most likely exit strategy for the emerging companies. Over 90% of the CEOs believe that the M&A opportunity improved over the last couple of years. PWC has found out that the CEOs of US are more optimistic about longer-term strategies and objectives. Overall, a bright and promising future for the software industry has been envisioned by the CEOs. The obstacles are considered minor and easily overlookable. It has been found out that the US emerging software companies can obtain capital more easily than the Canadian companies. PWC observed a winning attitude amongst the CEOs who predicts to become market leaders by creating long-lasting revolutionary technology solutions. Such enthusiastic report by PWC advocates the Big Four firm's hand in sowing motivation backed by facts, for the proper functioning of the small-scale organizations.
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