Stop Wasting Money, Learn To Improve Your Pay Per Click Advertising!
If you are looking for some tips on how to tweak your pay per click advertising campaign, I would absolutely start with these. These examples have made a huge difference in my pay per click advertising, and it will in yours too!
Start applying the methods below and you will immediately start to drastically improve your results for a lot less money!
10 Tips To Pay Per Click Advertising:
#1 Use Late Cycle Buyer Keywords
#2 Try To Rank 3rd or 4th.
#3 Improve Your Click-Thru-Rate.
#4 Split Test Your Ads.
#5 Tighten Up Your Ad Campaigns.
#6 Use Google Keyword Tool.
#7 Spice Up Your Ad Copy.
#8 Go Beyond The Obvious Keywords.
#9 Use Negative Keywords.
#10 Make Sure Your Keywords Are Relevant.
#1 Late Cycle Buyer Keywords.
Late cyle buyer keywords a.k.a. long-tail-keywords is a great way to get more targeted traffic. Someone that searches under "Mongoose Domain Men's Dual-Suspension Mountain Bike" is probably more ready to buy than the person that type's in "Mountain Bike".
#2 Try To Rank 3rd or 4th.
Paying top price for the first or second spot does not always mean ton's more traffic. Most of the time being 3rd or 4th only get's slighlty less traffic and usually cost's much less per click.
#3 Improve Your Clickthrough Rate
Using broad, phrase, and exact match are just a few ways to improve your CTR.
#4 Split Test Your Ad's.
Split testing an ad is when you run two different versions of the same ad to see which one gets more clicks.
#5 Tighten Up Your Ad Campaigns.
When you have your list of keywords ready, don't put them all under one ad in one long list. It is much better to have small tight groups of 25 keywords or less.
#6 Use Google Keyword Tool.
Google's external keyword tool is a great way to help you come up with keyword idea's.
#7 Spice Up Your Ad Copy.
Write your ad's in such a way that makes people have to click on them.
Pay attention to magazine cover's, they are very good at making you want to read more about their headlines.
#8 Go Beyond The Obvious Keywords.
Mispelled keywords is a great way to get more clicks. Sometimes when we are in a hurry, we search for something that we have mispelled. This is an easy way to be in first place for those keywords, since most people do not think to add those to the list.
#9 Use Negative Keywords.
If you have certain keywords that you do not want to be found under, you can list those as negative keywords. This prevents you from paying for clicks that you didn't really want.
#10 Make Sure Your Keyword's Are Relevant.
When your keywords are relevant to the content in your ad's and your webpage, you pay less per keyword and your quality score goes up which improves your clickthrough rate.
Now It's Time To Put These Examples In Action!
These are just 10 examples of how to pump up your pay per click advertising. For an very indepth explanation of ALL these tips and exactly how to apply them, I highly recommend you check out Perry Marshall's Ultimate Guide To Google Adwords.
This is a great book and an easy read. Perry is very knowledgeable when it comes to pay per click advertising, and he gives you a step-by-step easy to understand and apply explanation of each process.
