In any Internet search engine optimization endeavor, hidden text has often been conceived as a challenge faced by search engines and webmasters. As spammers have shown a great inclination towards hidden text to stuff keywords into their pages to get high rankings on search engines, search engines are now figuring out when and how spammers do it. However, there are a number of hidden texts some of which are even tried by web designers for legitimate reasons that have nothing to do with the business of getting high ranking on a search engine like that of Google.
Also known as ‘invisible’ or ‘fake’ text, hidden text on a web page is visible to search engines but not to website visitors. Most commonly, hidden text is created by setting the font color same as the background color thus making the text invisible unless the user highlights it. There are some other ways to create hidden texts which are:
By setting the font size to 0 or to a negative number.
By using noscript text like
Often web sites use hidden text to disguise spoilers for readers who do not wish to read that text. Hidden text in online activity is also used to hide data from users who are less internet-savvy. And as it has already been stated, hidden text is one of the favorite tools for spammers that they implement to get higher ranks in search engines. However, search engine major Google has taken bold steps to prevent this spamming effort by parsing the color of text as it indexes it. Therefore a search engine optimization specialist will never encourage you to go for these tactics. Because of Google’s initiative against spamming, Search engine optimization companies are now concentrating on the genuine tactics for getting higher search engine rankings, not on hidden text.
