Judy Cullins ©2004 All Rights Reserved.
Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.
This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.
The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.
Top Ten Things to Do to Make your Signature File Sell
1. Write your full name in the top line with your title.
Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.
2. Write your concept statement, which includes a major benefit on the second line.
Ask associates to give you feedback on your best five. For instance, "Helps businesspeople manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."
3. Write in one book title in the third line.
Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #1 Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"
4. Offer a free report to draw people to your site for either your product or service.
Offer your report by hyperlink or through email with "free report" in subject line sent to your email address.
5. Put your web site address.
Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.
6. Offer your free ezine.
Include the title of your free ezine and a hyperlink to subscribe at your site. Or, if you don't have that set up yet, give directions to put "ezine" in subject line of their email back to you.
In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain loyal supporters who consider you their savvy expert and will share your reports and ezine with others. Great Internet marketing!
7. Include your email address with a hyperlink.
For example, mailto:cullinsbks@aol.com is better than cullinsbks@aol.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.
Mailto:Judy@bookcoaching.com is better than mailto:cullinsbks@aol.com because it says what I do.
8. Include your toll-free number for orders.
You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.
9. Include your local telephone number.
For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.
10. Alter your signature file now and then.
Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.
I've been changing my signature file to go on all articles sent out to ePublishers or top Web sites because it takes less space and includes more important info.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your business and profits grow
