News paper advertising is one of the oldest forms of advertising. Today news paper advertising has come a long way and uses advanced techniques and mechanisms to print good quality ads. Previously news paper advertising was the only medium of advertising then came TV commercials, hoardings, internet advertising, SMS advertising, etc. News paper advertising is also the cheapest form of advertising and can reach out to many people. Even today news paper advertisements are most trusted by people and are widely acclaimed. News paper advertisement service is used by both small scale local firms as well as large scale international business. In news paper advertisements there are a few sub types like:
- Employment ads: This section publishes all employment related ads. These ads carry all the details like interview date, minimum qualification, etc. The ads here may be posted by the employer as well as person who is seeking a job can post his bio-data here.
- Business ads: This section consists of al ads related to small business and manufacturers etc. Franchise ads, or business deal ads, business take over bids, business proposals, and all other business related ads are published in this section.
- Matrimonial ads: In this section all the matrimonial ads, the ads are posted by soon to grooms or soon to be brides and their respective families. Many a times these matrimonial ads are posted by match making or matrimonial organizations. Brides and grooms from various castes, religions, background, etc post their ads here.
- Educational ads: In this section ads of new courses started by institutes are published. This section is completely dedicated to education related ads. All the institutes and various colleges inform students about the admission date, the stating date, the admission procedure and criteria, fees, etc through the ads that get published in this section of the news paper.
- Property ads: All ads related to sale, buy, rent, lease of commercial as well as residential plots and properties are displayed under this section. These ads may be posted by a real estate agent or directly by the seller or the buyer. All the ads also have contact details of the person posting the ad as well as a detailed location of the place that is up for sale is mentioned. Many builders also post ads in this section to market their new project and inform the readers about it.
- General ads: This section has general ads like used cars, used machinery, computers, mobiles, etc. Even ads of yoga institutes, gym, dance classes, etc. come under this section.
All the above mentioned categories generally have local ads. The ads are usually small in size and are black and white in color.
Commercial ads:
These are the ads posted by big companies and brands. These ads are sometimes even full page ads. These ads are costlier as compared to other ads. These ads are colorful ads and also have photos or graphical representation in them. They are priced on per sq cm basis.
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James Copper is a writer for
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