Many organizational change programs fail because of individual resistance. Employers need to help dispel fears and encourage people to put in the time and effort necessary to bring about improvements. HR professionals are crucial to the communications process for several reasons. They are trained to conduct the focus groups, surveys and other communication strategies needed in cultural change efforts, and due to their role in organizations, will naturally be approached by employees who are concerned or want more information. When communicating desired change to employees, the following must be kept in mind:
1. Explain the reasons for the change in a positive way. Focus on what the company is attempting to become, and how the proposed changes will positively influence the organization and the workforce. Do not dwell on perceived shortfalls in the past or discount employee's efforts.
2. Since employees will be most nervous and concerned about how the change will affect their daily lives, concentrate on how the proposed changes will benefit them at a personal level as well as the organization as a whole.
3. Communicate
clearly and frequently with the workforce, though a variety of media. Written communications are very effective in supplementing or reinforcing the change
message.
4. Give people the opportunity to ask questions and air their opinions and fears. If people are comfortable with the change process, they will be more likely to be able to focus on their work and less likely to work against the initiative.
5. Recognise that people react to change in different ways, and treat individual concerns respectfully.
This helps to
obtain buy-in from other
employees by demonstrating real commitment to the change process, guide others concerning the right way to act and help employees overcome their own
resistance to change. Corporate cultures usually take years to degenerate to an unhealthy level;
similarly, positive changes will take time too. Change may be experienced in fits and starts. Consistently keeping the organizational vision in mind and directing activities and behaviors toward taking the company in the right direction allows firms to weather the storm
