Now before you even start on your email marketing campaign, please consider the following factor carefully, or you will have tons of headaches further down the road (from my personal experiences).
The most significant decision that you will have to make in setting up your email marketing business is about list management.
You can decide to do this on your own by using an autoresponder script that you can purchase or go with a web-based company on a subscription basis.
An autoresponder can be regarded as an email robot.
It automatically sends an email response to an email request. If you send an email to an autoresponder address you automatically receive a prewritten emailed response. In the early days only one response could be provided. If a person sent an email request, they received just one message back.
Auto responders provided by most ISPs still work this way by providing an automatic response such as a message saying that you are away on vacation and will return the email later.
A full-fledged autoresponder will be able to provide an unlimited number of follow up emails to a request for more information triggered by the prospect filling a form or sending an email to the auto responder’s address.
Now let us look at some of the advantages of doing this with your own installed autoresponder script:
• All your emails will have your website URL in the links and so you will be branding your own website.
• You are in full control of your email list and so do not have to worry about another company losing their database and in the process lose your list.
• You will only have to pay for the script once, which will be cheaper than paying for an ongoing subscription service.
• Depending on the license agreement you can set up autoresponders on as many domains that you own and so further target your lists.
• You do not have to share domain with other list owners whose spamming practices may jeopardize other members of the same service.
• You are allowed more flexibility than a company would provide. In other words companies normally have rules to safeguard the company and not the customers. For example you may be limited to a certain number of email imports per month.
In essence you have full control and can make rapid adjustment as you see fit and are independent of another company’s rules.
To Your Online Success!
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