Advertising today has become one of the most important processes in business. The American Heritage® Dictionary of the English Language, Fourth Edition defines ‘advertising’ as ‘the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.’ The definition encapsulates the major point of advertising very clearly. To sell a product or service you need to be in the eyes of the customer.
Advertising has two major jobs to perform – make people aware of the product and make them remember the product. The first step is done by designing an attractive advertising campaign but the second can only be assured by having a design that is easily remembered and recalled by your customers. Thus, a good
graphic designer is necessary for the proper positioning of your product in the market and making sure that the customers go for it.
mdsDESIGN, which was formed in 2002 by Marie deFontenay Coles, is a graphic designing firm providing innovative
design solutions to customers all over Australia. The areas covered by mdsDESIGN include high-end graphic design, web design and advertising. Marie deFontenay Coles, the founder of the company also works as the (hold your breath) Director, Client Manager, Art Director, Designer, Print Production, Producer and Receptionist. This is someone who believes in multi-tasking. mdsDESIGN is also a member of the Australian Graphic Design Association (AGDA).
The business model adopted by mdsDESIGN is unique in the field of graphic designing. The boutique style business allows this personalised service, building client relationships and providing complete attention to detail from the initial concept to the final production. With a grand total of 25 years of experience behind her, Marie is sure to provide you with the exact solution for your designing needs. The company provides designs and solutions for: logos, brand or corporate identity, brand naming and identity, brand revitalisation, brochures, leaflets and catalogues, corporate literature, environments/signage, displays, website design, point of sale, packaging, print and press advertising. So for all your design and advertising needs, just visit
www.mdsdesign.com.au. Visit the mdsDESIGN website to view their extensive portfolio of various creative solutions provided by the company over the years.
