In the last article, we chatted about how getting high quality links from authoritative sites in your field can boost your search engine listings. This time, we're going to explore further into linking systems, and the way to determine and obtain "high quality" links. We're also going to talk briefly about Google's PageRank.
First, let's examine a regular link. It's a chunk of text (or image, but we're going for text) that links to your blog, and some of the factors that matter are
1) The address which it links to
2 ) The text of the link
3 ) The PageRank of the page that the link resides
Let's research this information one at a time. First, you'd naturally require the link to link to your blog, but to which page of your blog? To an individual post or to your blog's home page? Since your blog is a consistently updated site, it is always wise to collect all the links to indicate to your principal page instead if individual posts because they generally tend to be very time-sensitive.
The text of the link also affects your rankings for a certain keyword. Shall we imagine your blog is about technological gadgetry and another site has a link that announces "Barbie dolls" and links to your blog. Does not make much sense, right? If a lot of links that link to your internet site contain the terms "technological" or "gadget", it will significantly increase your rankings for those keywords. Thus , it's crucial to put some thoughts when asking for links from other web designers as you want them to link to your blog with appropriate keywords.
Now, about Google's PageRank. It's fundamentally a scale set by Google to measure the popularity of web sites. You can read more about it on http://www.google.com/technology/. What's fascinating is that the bigger the PageRank of a certain internet site, the more frequent Google's robots will visit the web site to index it. Of course, the PageRank of a page will also help it to rank higher in Google's search engine results. In brief having a high PageRank will bring you multiple benefits SEO-wise.
Your blog will commence with no PageRank ( which is different to PageRank zero ) because Google hasn't yet indexed your blog. Once Google's androids find your blog through links on other sites, your blog will show a PageRank of nil and depending on the PageRank of the referring page, your blog's PageRank will also rise eventually.
Getting high-quality links to your blog will help direct targetted visitors who are interested by your niche to your blog, enable search engines to find and index your blog and at last rank higher in search engine results.
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