SEO Analysis For Your Website

Search engine optimization is a persistent procedure that needs a lot of time and effort. SEO considerations need to be keenly followed during the website design and development process. However, even after the website has been formally launched, SEO activities need to be done persistently in order to move it up the search engine results.

To make sure that your website is in good SEO health, you need to perform a routine SEO analysis of your website. Here are some things that you need to look out for.

Broken Links

Over the time, many of the links specified on your website may become non-functional because web pages are often moved or even removed. To ensure a seamless navigation experience to you visitors, you need to make sure that all the links are functional and point to the right direction. You can either check the links or use online tools to spot broken links so that you can fix them

Web Crawl Errors

Login to Google Web master Tools and check the crawl errors that are listed there. There will be a list of URLs that Google crawlers were unable to find on the website. This list will indicate all the broken links on your website and you can further correct them.

Missing Title Tags

Title tags are one of the most important on-page features for search engine rankings. The title tag of a web page is actually the 'title' of the web page that summaries its contents. Make sure all the pages of your website should have a unique and descriptive title tag. Also, try to include your relevant keywords in the title tags.

Relevant Search Phrases

To make your website rank well in search engine results, you need to know what your target audiences are searching for. Use the Google webmaster tools to find information about your website ranking and relevant search phrases for your business. You can do some further research and decide on keywords and phrases that you can use to promote your website for.

No-Follow Tags

When you link to another website which you don't want the search engines to follow, you can use the no-follow tag on the link to prevent search engine crawlers from following it further. No-follow links are especially useful if you have a blog or a forum where users are free to post comments. There are several users who may post links (even spam) which you may not want to give advantage to.

Internal Links

Internal linking solidify the structure of the website and inform search engines about the importance of various pages of the website. It can boost your ranking on search engine results for specific pages that you want to popularize. There will be more opportunities to add internal linking if your website has a blog where content can be updated on regular basis.

Search Traffic Trends

Search engine optimization is an ongoing journey. You always have to be at your toes and research about new trends and happenings in the industry. In fact, as important is it to check the daily and weekly statistics, so important is it to analyze long term trends.

Kabir Bedi works as a senior web consultant at LeXolution IT Services, a reputed web design company based in India, that specializes in providing a full range of web design services, website maintenance services and search engine optimization services. He has over 10 years of experience in the web industry.