here presents the record of an interview with Presents of Longines-Walter Von Kanel. He talk about the importance of Chinese Market to
Longines watches and Longines sales in the first season of the year.
Journalist: How is Longines’ market strategy in China?
Walter: We employ Chinese to manage our Chinese market and that is why we can open this market quickly. In addition, we use local stars and celebrities as Longines ambassador. Now, we have more than 310 sales points in mainland China. The Master Collection is the most popular line here. We are glad to see that the sport watches enjoyed quick sales increase in the 2007 and 2008. In the past, sport watches counted small proportion in China. Now the situation is quite different.
Journalist: Will Longines make some adjustment in the near future.?
Walter: Swatch group is a force to be reckoned in Swiss watch-making industry. As a member of Swatch Group, Longines shoulders certain responsibility different from other members. As Omega watches increase their price, Longines will strength the products within 12000RMB to 20000 RMB.
Journalist: How was Longines’ performance in 2008?
Walter: Under the haze of financial crisis, Longines made some achievement in 2008. The sale grew sharply in the first 10 months last year. Though the speed of growth slowed down at the end of 2008, our sales in the first quarter of this year keeps positive increase trend compared with the same period last year.
Journalist: Where does Chinese market stand in Longines global market?
Walter: China is the No.1 market of
Longines watch. No special strategy is needed as this advantage will only incease. It has been more than 140 years since Longines entered China. The product supply has been developed very mature. The advantage is obvious in Longines global market.
Journalist: Can you sum up the the relationship between watches and the time?
Walter: What I want to say is that watches just mark the time or record the time. And every body is equal before time because no one can corrupt the time.
