You've done a bit of homework on Internet marketing.
You're aware that search engine optimization is broken down into a few different areas: On site optimization (web site optimization services specifically - making your web site "search engine friendly") and off site optimization services (primarily concerned with building high quality back links to your web pages).
Focusing on web site optimization services in particular, what's the essential "check-list" of items that you need to be aware of for proper on site optimization? Here's a list of 5 important web site optimization services that will make your site as "search engine friendly" as possible:
1.) Replace any excessive use of flash or JavaScript with search engine friendly technologies such as html or DHTML. If your main menu system has been constructed in java or flash, ensure that you at least have a secondary menu that search engines can read.
2.) Make use of title tags, description tags and alt tags in particular. These tags comprise the meta information that search engines will pay attention to, to the greatest extent. Consider putting a strong call to action within your description tag, as Google will often display the last few sentences of your description tag within the search results. By having a strong call to action such as "Call us for a free one hour strategy session at 800 500 5000 now!" you'll stand out amongst the other indexed pages- and receive more traffic because of your call to action.
3.) Create a complete site map for your web site and submit it to Google, Yahoo!, MSN along with any secondary search engines you may choose on a regular basis. This will ensure that these search engines index your pages with little delay. As you build more back links to your pages and create more relative links, the Googlebot will be able to access your pages more easily in the future, but when you're starting out, this will get your pages indexed in the quickest manner possible.
4.) After performing a thorough keyword analysis create keyword dense pages, focusing on 1-2 keywords or keyword clusters per page. You may inject keywords as high as 5% density on your pages. Tone it down to a maximum of about 2.5% in the case of articles however, or your content might be perceived as keyword-spammy.
5.) Create relative links between your web site pages. Reference your pages with links between individual web site pages making sure to include keywords within the anchor text of your links in order to provide Google with a description of what the destination page is most relevant for. This same strategy is employed when building in links or backlinks to your web pages for optimal results.
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