The following are 10 simple yet very powerful ways to
increase your sales significantly:
1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up with them regularly. The
goal is to begin building a relationship with your
customers so you need to keep in constant contact
with them.
2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.
3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.
5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.
6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.
7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.
8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.
10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.
There you go. The great thing about these powerful
strategies is that you can implement them immediately.
As I said, they are easy to start using but the outcome
could be a substantial increase in your conversion and/or
buy rate which is the ultimate goal. It is extremely
important to make your customer and/or prospect
feel special and to provide them with additional
value-added items that will keep them coming back.
Resource Box:
Shane Kukec is a Corporate President, Trainer and Publisher
of a popular newsletter "The Intelligent Marketer" at
http://www.theintelligentmarketer.com where he shows people
how to generate a substantial income using simple and very
powerful marketing strategies. Shane's also the developer
of 2 revolutionary new products guaranteed to help explode
any business quickly and easily: (http://www.jvmining.com)
(http://www.videoaudiogenerator.com). You can reprint this
article for free on your site or newsletter but the entire
article, resource box and live links must remain intact.
