In a previous article, we talked about how best to use the "Freemium" model of business success. In this article we will examine some of the tactics and strategies (which refer to these as "Secret Ninja Tactics) to significantly increase the response rate to its success and basa Freemium sites. The model Freemium make money, but the use of these tactics Secret Ninja could double or triple that amount.
1. "Hide" Your free entry point
The first tactic is to hide secret Ninja the fact that its "entry point" is free. Why would you like to make it harder for people to get their information? First, people often associate the word "free" with "no value". I certainly do not want this. In fact, the word "free" probably should not appear anywhere in your website.
Also, if someone visits your site and find that it is totally free to sign, then he might think 'Hmmm .... I can join at any time, and it's free. There is no hurry - I'll come back later. " At that point you will be gone forever.
So we see that there is a fee to access your site (reaffirming the value of their products), and gave him the "open access" page somewhere deeper in the structure of your website. The next step is to grant free access to your registration page when someone does something for you first.
2. Start building a relationship through a little "work"
Here are some examples of what you could do for the client to work to find the point of entry for free:
Make the sale of a product (this can be anything, but it works best if it is low cost or low risk).
Make the purchase of a product through an affiliate link (again, this should be somewhat lower in price and risk).
Make signing up for one of their newsletters (and confirm your opt-in).
Make your comment to your website, blog.
Do join another of your sites (which could be a sign-up free).
Make solve any puzzle or riddle (even simple Flash-based puzzles can be very effective).
Tweet do something for you
Doing a little more difficult to reach the free content does three things:
First, that require action reinforces the perception of value. Since they have to do something to get the product, the offer is no longer "free."
Secondly, the prospect of jumping through a hoop lays the groundwork for a sense of mutual reciprocity. To do something for you, then you give them a "gift" and now it's your turn again.
Third, the structuring things this way forms a connection. That person has to meet in a point that both beneficial to you - you are the communication and understanding of each other.
Each of these concepts contributes to what happens after - when an offer is made to access the "premium" content on your site.
3. The recovery of losses
Their goal, ultimately, is to sell content for free to members. But you will always have a number of visitors who will not have you in your initial offer for sale. So I will outline some of the Ninja tactics that you can do to persuade people to improve at some point - these can be great to recover these "lost updates."
If you can send your new website visitors three or four messages in the first week after their initial visit, then persuade a number of them to improve and that will increase your conversion rate.
The structure of free content as a part of a series. When you make a person instead of "party" (the payment information), your conversion rate will increase.
Curiosity will beat the "sell" - to visitors hungry for information that you have not given yet, and it will have to pay to access it.
4. Let's see, but do not let them touch (yet).
Using specialized software as MemberSpeed can help make the digital equivalent of a seller of "puppy dog close."
A member may not see the paid links to premium content, but when you click it, see a page that says "Sorry, you are still a free member" and "You need to upgrade your membership to access the material." It's almost like holding the puppy in the pet store - once they come to take home, it is hard to let go. We just buy.
5. Premium Stop making your content a "One-Time Offer.
Think about why people can not enroll in the original offer. Perhaps when you first joined the site who did not have the budget for a paid membership. Perhaps for the first time to view the free content to evaluate it. Or maybe it takes some time, but now that you trust enough to purchase.
So instead of just a "One-Time" offer, give this a try - say something like "Like a good offer we'd like to give a 20% reduction in the cost of improvement today - here .. . However, you can also directly improve later in the members area. "Sometimes doing something one time, offering work against you.
6. Envy is a powerful motivator
Another tactic Ninja is free to make your members envy. Let's see what kind of things that are giving their members more money. One way to do is email in your database of all members (both paid and free users) a new piece of valuable content.
The key is to ensure that its members free to do what you're missing on. Nobody wants to be the one who loses out. It is very powerful - just remember to be subtle. Do not sniff people in the face with it - but make sure they know they are not getting the same benefits and advantages.
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