Toyota's Scion lineup has been wildly successful, and with the ongoing growth of the brand Toyota plans on releasing a new vehicle dubbed the Scion xP--the letter 'P' for pickup of course! And, like all of Scion's other products, the vehicle will appeal to the formerly ignored Generation Y crowd looking for a hip, urban auto.
The Scion lorry is not like your characteristic entry-level pickup and is modeled after the Fuse idea auto. The xP sports numerous trendy and urban styling features similar to it's Scion opposite numbers as well as some new and leading edge features. Some of the jazzy features include a tailgate that unfolds into a seat for 2, rear unfolding speakers, and a drink cooler in the rear center console. Sketches of the car exemplify an "urban-esque" pickup with, aggressive styling features, a low and tall body profile, and even a hood scoop. The engine specs are quite conservative for the truck--a 161 horsepower, 2.4 cylinder engine is under the hood, which should provide reasonable fuel economy for an entry level pickup.
According to pickuptruck.com, the MSRP starting price of the xP is estimated at around $12,000 which is considerably cheap for the features, options, and styling the coupe sports. Most researchers are envisioning the xP should do quite well in the entry-level pickup segment as the only "real" rival is the Ford Ranger--a tiny pickup that hasn't seen any improvements for a few years now. Another benefit for Toyota, is that after they hook some of the younger buyers with the xP, they can than transition them to their "more mature" Toyota Tundra. This could enable them to keep long, satisfied buyers coming back for more.
The Scion xP is booked to be released in 2010. It might not be a shock to me if the car outsold the Ford Ranger, and helped Toyota to further increase their market over it's "Big 3" rivals. The test of time will tell, and customer reply will soon unfold after the 2010 mark is soon reached.
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